Pivot
Pivot

The Poison Pill, The State of Streaming and Guest William D. Cohan

Kara and Scott discuss the Twitter board's “poison pill” approach to fend of Elon’s bid. Friend of Pivot William D. Cohan joins to discuss whether or not Elon has the cash. Also, Alex Jones’ Info Wars has declared bankruptcy, and Tucker Carlson’s new documentary trailer is raising eyebrows... a

Featured Speakers

NY Mag HostBill Cohen Guest

Topics Discussed

Episode Summary

Executive Summary: Pivot centered on Elon Musk’s bid for Twitter, debating whether the offer is serious, financeable, and value-maximizing amid a poison pill and board resistance. The hosts and guest Bill Cohen weighed financing, governance, employee reaction, and likely white-knight or blocker investors, then pivoted to CNN+’s streaming challenges, Apple store unionization, online shopping’s post-pandemic normalization, and Alex Jones’s bankruptcy as accountability for abuse.

Main Topics: Elon Musk’s Twitter takeover bid: The bulk of the episode examined Musk’s offer for Twitter, the board’s poison pill, whether the bid is a genuine acquisition attempt or a stunt, and how the market, shareholders, and potential co-investors might respond. Financing, valuation, and M&A mechanics: Kara, Scott, and Bill Cohen debated whether Musk can actually raise the capital, how much leverage against Tesla stock would be involved, and whether the $54.20 offer is fair on valuation grounds. Governance, employee morale, and free-speech framing: The conversation critiqued Twitter’s board credibility, Musk’s public messaging around free speech, and the risk that employees would exit if the company were taken private under Musk. CNN+ and the economics of streaming: They discussed CNN+ as a standalone streaming product, its weak traction, and the broader consolidation likely to hit media companies that are overinvesting in streaming. Labor and consumer behavior shifts: The hosts touched on Apple store unionization efforts and the continued normalization of online shopping after pandemic-era spikes, suggesting businesses are adjusting to labor pressure and blended retail habits. Alex Jones bankruptcy and accountability: They noted InfoWars’ bankruptcy filing and framed it as a response to Jones’s exploitative lies about Sandy Hook, emphasizing the moral and legal consequences of his conduct.

Key Arguments: Musk’s Twitter bid is being slowed by the poison pill, but that does not necessarily mean it is dead; the real question is whether financing is real. A poison pill is typically a defensive entrenchment tactic, designed to buy time and dilute an unwanted acquirer once a threshold stake is crossed. Kara and Scott argued that board accountability should track ownership and use of the platform, since Twitter’s directors hold little stock and may not be strong fiduciaries. Bill Cohen argued that if Musk can prove financing, the deal is likely to succeed because the offer is within valuation ranges and no serious buyer can easily dismiss it as unfair. The hosts argued that Musk’s credibility on Wall Street is damaged by past episodes like ‘funding secured,’ which makes lenders and partners skeptical. Scott argued the employee base could be destabilized quickly if Musk acquires Twitter, because workers may not want to join his free-speech agenda or endure his public criticism. Bill Cohen countered that a hostile deal often turns friendly in M&A, and that a fair-price opinion becomes hard to deny once financing is confirmed. The discussion suggested a white knight or blocking investor could emerge, but probably only if they believe Twitter remains valuable and strategically important. CNN+ was portrayed as vulnerable unless it is tightly integrated with stronger Warner/Discovery distribution and programming strategy. Unionization at Apple was framed as unsurprising given inflation and wage pressure, while online shopping was described as normalizing after a pandemic surge rather than collapsing permanently. Alex Jones was characterized as exploiting tragedy for profit, and his bankruptcy was treated as an appropriate legal counterweight to harmful disinformation.

Data Points: Twitter bid price: $54.20 per share - Elon Musk’s offer discussed throughout the segment Premium to pre-announcement price: 38% - Bill Cohen cited this as the premium implied by Musk’s offer Price relative to 52-week high: Below the 52-week high of $76 - Used to argue the offer may undervalue Twitter Twitter board threshold in poison pill: 15% ownership - The poison pill would dilute any holder crossing this stake Musk stake in Twitter: 9.1% - His pre-bid ownership position in the company Musk personal cash contribution: $2.6 billion - Amount he put up for his Twitter position Twitter’s EBITDA on a good day: $1 billion - Bill Cohen’s valuation framing Offer multiple to EBITDA: 45x EBITDA - Bill Cohen described the deal as rich on earnings Streaming investment level: $140 billion - Kara noted overspending across the streaming industry High-yield bond yield: Below 4% last September; about 6.5% currently - Bill Cohen highlighted rising financing costs and end of cheap money Online spending change: Down 3.3% - Mastercard data cited for post-pandemic e-commerce normalization Amazon metric movement: 1% decline - Described as the first decline since the metric was disclosed Apple store union affiliation: Workers United - Organizers at the Grand Central flagship store sought unionization

Pivotal Quotes: "How will humans shape AI?" — Narrator/host ad copy: Opening sponsor copy introducing SAS’s responsible AI message "I think the fundamental - the elemental foundation of societies is relationships. And I think one of the key components of relationships is guardrails." — Scott Galloway: Scott explaining why he is troubled by Musk-style concentration of power and lack of accountability "A poison pill is a mere hurdle on the road to a deal." — Bill Cohen: Bill arguing that the board’s defense slows Musk but does not necessarily stop him

Implications: The episode frames Twitter as a test of governance, financing, and power in tech: if Musk can prove capital, the deal may advance despite resistance. More broadly, media consolidation, labor organizing, and a higher-rate environment are reshaping tech and business strategy.

From the Episode

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at 0:01

And so I think one of the things that I did get that I was also pushing back on was Scott doesn't have a personal vendetta against Elon. I'm like, no, he doesn't. This is just, Elon's not a fascist, and Scott does not have a personal agenda. I own a Tesla. I have huge admiration for him. There is something about this that this situation epitomizes that really bothers me and scares me. And that is, I think the fundamental, the elemental foundation of societies is relationships. And I think one of Of the key components of relationships is guardrails. And I just think we're all so much better when we have somebody who is making sure we make some trends and miss others, that says to us, No, you're not thinking correctly. And I think there are so many levels. The tribe, we're a herd species, not only because we need touch, but because we make much better decisions when we have other people and other agencies to provide guardrails. And let's look at the traditional guardrails: there's regulatory agencies.

Scott Galloway · at 17:33

On Friday, Twitter's board adopted a poison pill to fend off Elon's bid. A lot of people don't like it. It's not shareholder friendly. Under the plan, Twitter's stock will dilute if Elon or any buyer acquires 15% of the company's shares. Many think it's anti-shareholder and an entrenchment of current management and board. Elon took the news exactly how he'd expected. He tweeted a critique of the board and said their opinion doesn't matter because of their low number of shares, which is often the case with boards. He also hinted there may be other potential bidders, and of course, all of a sudden, stories all over. Over the place that he was joining with people. And I, on a quick call, a lot of the people I thought might be against him or for him and might be joining with him. I'm not going to say names, but it's the ones you would imagine. Anyway, these are hedge fund and private equity people. Of course, I think you've been talking to people, Scott, would be my guest. So weigh in on this idea of this poison pill, et cetera. So, as someone who was in a past life an activist investor, poison, you don't like poison pills. It's typically thought of as one of the weapons of mass entrenchment. I remember.

Bill Cohen · at 3:14
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About Pivot

With great power, comes great scrutiny. Every Tuesday and Friday, journalist Kara Swisher and NYU Professor Scott Galloway offer sharp, unfiltered insights into the biggest stories in tech, business, and politics. They make bold predictions, pick winners and losers, and bicker and banter like no one else. From New York Magazine and the Vox Media Podcast Network.

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