Odd Lots
Odd Lots

This Is What Happened to the GameStop Mania

The first true meme stock was GameStop, which went wild in early 2021, delivering brutal losses to short sellers, and a fortune to a handful of independent retail investors who participated in the squeeze. The episode shined a bright light on the WallStreetBets subreddit and the power of social medi

Featured Speakers

Bloomberg HostRod Alzmann Guest

Topics Discussed

Episode Summary

Executive Summary: This episode revisits the GameStop saga through the lens of longtime bull Rod Alzmann, arguing the stock was mispriced well before the 2021 meme frenzy. The discussion covers the original fundamental thesis, the role of short interest and disclosure gaps, Ryan Cohen’s strategic overhaul, and how GameStop’s community may have seeded a new model of crowdsourced investment research.

Main Topics: Why GameStop Was Viewed as Mispriced (Priority: 5/5): Alzmann explains he began accumulating GameStop in 2017 because the market treated it like a terminally declining retailer, while he saw cash-flow potential, balance-sheet value, and optionality through another console cycle. The Bear Case vs. the Long Thesis (Priority: 5/5): The bear case centered on physical game sales declining and digital distribution replacing GameStop. The bull case argued physical media and trade-in value remained economically relevant, and GameStop still had distribution advantages and customer loyalty. Ryan Cohen and the Turnaround Strategy (Priority: 4/5): The conversation examines Cohen’s influence as chairman, including e-commerce, fulfillment, customer experience improvements, and a push into NFTs/blockchain as a possible new growth vector. Short Squeeze, Market Structure, and Disclosure (Priority: 5/5): Alzmann argues both longs and shorts suffered from poor disclosure rules. He criticizes hidden short exposure, swap-based ownership, and the inability of markets to see concentrated positions clearly. Meme-Stock Culture and Market Manipulation (Priority: 4/5): The hosts and guest debate whether message-board coordination and social media-driven buying constitute manipulation, while acknowledging the rise of organic, internet-enabled flash-mob trading behavior. Crowdsourced Research as a New Investment Model (Priority: 4/5): Alzmann describes Wook Capital as an effort to scale the collaborative research process that formed around GameStop, using distributed expertise to identify misunderstood stocks. Applying the GameStop Framework Elsewhere (Priority: 3/5): He cites Allison Transmission as an example of a similar contrarian, expert-driven thesis, arguing the market is too bearish on legacy businesses facing an overestimated EV disruption.

Key Arguments: GameStop was not merely a meme-stock squeeze; it had a real fundamental bull case based on valuation, balance-sheet cash, and continued relevance of physical game sales. The market undervalued GameStop by assuming physical retail and disc-based gaming were effectively worthless, despite consumer behavior and console hardware still supporting them. Specialty retail can retain value when it offers expertise and better attachment rates than generalist chains like Walmart or Target. Ryan Cohen’s strategy appears aimed at turning GameStop into a broader gaming ecosystem, not just a store chain, with e-commerce, fulfillment, and digital initiatives. The NFT/blockchain push is framed as a potentially meaningful high-margin business, though still unproven and dependent on market adoption. Disclosure rules are inadequate for both shorts and complex long positions, allowing concentrated economic exposure to distort prices without transparency. The GameStop episode demonstrates that crowdsourced research can uncover mispriced assets and may be a durable new investment process. Internet-driven coordinated trading is hard to regulate cleanly, but public exhortations to “squeeze” or “pump” a stock still amount to manipulation. GameStop also attracted emotionally driven anti-establishment traders, but the community included many people who learned markets and improved their analytical skill. The broader lesson extends beyond GameStop: investors can win by having a different, better-informed view than consensus, especially in sectors they know intimately.

Data Points: Stock price before squeeze: around $5 per share in summer 2020 - Used to illustrate how depressed GameStop was before the meme-stock run-up. Peak stock price: around $350 per share - Referenced as the January/February 2021 meme-stock peak. Post-squeeze price cited: about $126 per share / almost $100 per share - Discussion of where the stock traded later relative to pre-squeeze levels. Initial accumulation start: late 2017 - Alzmann says he began building his GameStop position then. Share price at beginning of 2019: $16 per share - Before the stock fell sharply amid strategic uncertainty. Share price by August 2019: about $3 per share - The stock had collapsed after management changes and dividend cuts. Balance-sheet cash per share: about $5 per share - Alzmann says GameStop at times had more cash per share than its stock price. Sell-side price target: $1.60 - Example of bearish analyst forecasts he argued were detached from fundamentals. Short position duration: since 2014 - Melvin Capital is cited as having initiated its short years before the squeeze. Ownership stake mentioned: more than a third of GameStop shares short - Alzmann alleges Melvin’s short exposure was extremely large. Shares outstanding repurchase authorization: 80% - He says the company had authorization to repurchase most of its shares with cash on hand. Physical console mix: 75% to 80% - He cites reported mix of PlayStation console sales as mostly the physical-disc version. GameStop attach rate vs big-box retailers: 2x for gaming products, 3x for accessories - Used to support the view that GameStop had distribution advantages. Bull-case price target: $169.42 - A crowd-sourced valuation report put out by his group in January. NFT marketplace estimate: $41 billion addressable market - Alzmann says the digital collectible/blockchain market is large enough to matter. GameStop market cap: about $10 billion - He argues the core retail business alone cannot justify this valuation. Wook Capital assets: nine figures of investable assets - Alzmann describes the scale of the new private investment fund. SEC subpoena expense: six figures / hundreds of thousands of dollars - He says responding to the SEC request cost him and others substantial money.

Pivotal Quotes: "there was a thesis that had long preceded the boom" — Tracy Alloway: She frames the discussion around whether GameStop was a real fundamental story before becoming a meme-stock phenomenon. "It was a value play at that point in time." — Rod Alzmann: He explains why he first bought GameStop in 2017, before the meme-stock era. "The company has a unique opportunity to be a conduit between developers, publishers and consumers" — Rod Alzmann: He summarizes the strategic rationale behind GameStop’s evolution beyond a brick-and-mortar retailer.

Implications: The episode suggests meme stocks can begin with real fundamentals, then morph into social/structural phenomena. It also points to a future where crowdsourced research and transparent discussion may challenge traditional sell-side and hedge-fund dominance.

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About Odd Lots

Bloomberg's Joe Weisenthal and Tracy Alloway analyze the weird patterns, the complex issues and the newest market crazes. Join the conversation every Tuesday and Thursday for interviews with the most interesting minds in finance, economics and markets.

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