We Study Billionaires
We Study Billionaires

TIP261: Investing in Gold w/ Ken Lewis CEO of APMEX (Investing Podcast)

On today’s show we talk about investing in Gold with the CEO of APMEX, Ken Lewis. APMEX is the largest precious metals retailer in North America. IN THIS EPISODE YOU’LL LEARN: Understanding the drivers behind gold How to combine blockchain security and gold purchase Why there are different types of

Featured Speakers

Stig Brodersen HostKen Lewis Guest

Topics Discussed

Episode Summary

Executive Summary: The episode argues that gold remains a valuable long-term portfolio diversifier and wealth-preservation asset, especially amid debt growth, monetary expansion, and market volatility. Ken Lewis of APMEX/OneGold explains why gold can hedge debasement and uncertainty, compares physical, paper ETF, and digital ownership, discusses gold-silver dynamics, and highlights how blockchain-based digital gold may lower costs and broaden access.

Main Topics: Why investors own gold (Priority: 5/5): Lewis says gold has evolved from a 'safe haven' for distrustful investors into a recognized portfolio asset that can perform well over long periods and in volatile markets. Gold performance drivers (Priority: 5/5): He outlines the main factors that tend to support gold: a weaker dollar, geopolitical unrest, elevated equity valuations, and periods of financial stress. Gold and inflation/purchasing power (Priority: 5/5): The discussion emphasizes gold’s historical ability to preserve purchasing power despite inflation, money printing, and dollar debasement over decades. Physical vs. paper vs. digital gold (Priority: 5/5): Lewis compares ETFs like GLD with physical bullion and digital ownership, weighing convenience, liquidity, fees, counterparty risk, storage, and liquidation. Gold-silver ratio and precious metal valuation (Priority: 4/5): He explains the gold-silver ratio, why investors watch it, and why he believes it may become less relevant over time as gold becomes scarcer and silver remains more industrial. OneGold and blockchain-based ownership (Priority: 4/5): Lewis describes OneGold as a digital gold platform that records ownership on blockchain while metal is held with custodial backing, aiming to make ownership simpler and cheaper. Crypto, generational behavior, and future adoption (Priority: 3/5): He compares gold's role to Bitcoin and discusses how younger investors favor smaller, more frequent digital transactions, while older investors lean toward physical wealth preservation.

Key Arguments: Gold has become a legitimate portfolio asset, not just a panic hedge, because it has historically delivered strong long-term returns and diversification benefits. Gold tends to do better when the dollar weakens, geopolitical risk rises, or equity valuations become stretched. Gold is presented as a store of value that has preserved purchasing power better than fiat currency over long horizons. Physical gold offers offline ownership and inheritance benefits, but it is harder to buy and especially harder to liquidate. Paper ETFs provide liquidity and convenience, but introduce fees, premium/discount risk, and possible counterparty concerns. Digital gold aims to combine the benefits of physical ownership with lower friction and lower costs through blockchain-based tracking. The gold-silver ratio is useful as a trader’s reference point, but Lewis believes long-term supply/demand dynamics may make it less predictive. Bitcoin and crypto may play a larger future role, but today Lewis sees them as more speculative because their intrinsic value and regulatory structure are less established. As investors age and shift toward wealth preservation, they become more interested in gold, especially physical holdings kept off the grid.

Data Points: Gold since 2012 vs equities: Severely underperformed the U.S. stock market and most other equity markets - Opening framing of gold's recent history Gold year-to-date gain: About 18% in 2019 - Opening context for the episode Gold long-term ranking since 2000: Second best performing asset class behind real estate - Lewis cites a $100 investment made in 2000 Typical portfolio allocation to gold: 5% to 10% - Lewis references common analyst guidance for portfolio diversification ETF fee level: 40 basis points or more - Approximate cost Lewis associates with gold ETFs/paper products Dollar purchasing power decline: 96% since 1913 - Lewis uses this to argue gold preserves value better than fiat currency Gold-silver ratio today example: 90-to-1 - Illustrative contemporary ratio mentioned in the discussion Historical gold-silver ratio mean: Around 75-ish - Lewis cites historical mean-reversion expectations Gold price reference: $1,800 in 2011 - He notes this near all-time-high period amid debt downgrade and QE Government debt pace: Crossed $1 trillion in debt 10-11 months into fiscal year - Used to support a bullish long-term case for gold OneGold launch: Live since January - Lewis describes the digital platform as relatively new APMEX revenue: Almost $1 billion a year - He cites scale and longevity as trust signals Transaction behavior on digital platform: 8 to 10 transactions in the first three months - Observed among digital users Physical transaction behavior: 1 to 2 transactions in the first 90 days - Observed among physical buyers

Pivotal Quotes: "Gold within a portfolio can perform very well." — Ken Lewis: Lewis explains why gold has earned a place as a legitimate investment asset "I think our economy is going to struggle in the future." — Ken Lewis: Long-term macro view supporting a higher gold price "What we do tend to see is it goes with the economic climate as well." — Ken Lewis: He frames gold pricing as driven by macro conditions rather than simple valuation metrics

Implications: For listeners, the takeaway is that gold can serve as a diversification and purchasing-power hedge, but the best format depends on purpose: physical for offline preservation, ETF for convenience, and digital for lower-friction ownership. The industry may shift further toward digital gold and blockchain-backed custody.

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About We Study Billionaires

We interview and study famous financial billionaires, including Warren Buffett, Ray Dalio, and Howard Marks, and teach you what we learn and how you can apply their investment strategies in the stock market. We Study Billionaires is the largest stock investing podcast show in the world with 180,000,000+ downloads and is hosted by Stig Brodersen, Preston Pysh, William Green, Clay Finck, and Kyle Grieve. This podcast also includes the Richer Wiser Happier series hosted by best-selling author Wi...

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