We Study Billionaires
We Study Billionaires

TIP413: The "Buy" List for 2022 w/ Eddy Elfenbein

Trey Lockerbie sits down with Eddy Elfenbein. Eddy is the founder of Crossing Wall Street, which is a financial blog that’s been running for 17 years. He’s also the portfolio manager for an ETF based on his Buylist that he releases once per year. Interestingly enough, the list holds 25 stocks and is

Featured Speakers

Stig Brodersen HostEddie Elfenbein Guest

Topics Discussed

Episode Summary

Executive Summary: Eddie Elfenbein explains how his long-running, low-turnover buy list evolved from a blog into an ETF and fund, emphasizing quality businesses, discipline, and annual pruning over trading. He also outlines his qualitative stock-picking process, highlights several holdings, and argues that inflation and Fed tightening are the main market risks, while high-quality stocks remain attractive for long-term investors.

Main Topics: From blog to fund and ETF (Priority: 5/5): Elfenbein recounts starting Crossing Wall Street in 2005, building a following, and eventually turning the buy list into a real investment product through a partnership with Advisory Shares. The buy list strategy and annual rebalancing (Priority: 5/5): The portfolio holds 25 stocks, replacing five each year. Elfenbein says the structure enforces discipline, prevents emotional selling, and is designed to keep investors in quality names long enough to benefit from compounding. How stocks qualify for the list (Priority: 5/5): He favors companies with durable market positions, rising earnings and revenue, and predictable five-year prospects. The process is qualitative and bottoms-up rather than driven by a rigid quantitative screen or sector call. Why stocks get sold (Priority: 4/5): He explains that names are removed when they are acquired, become too expensive, or no longer match the original thesis. He gives examples such as Cerner, ANSYS, Disney, and Middleby. Market and macro outlook (Priority: 5/5): Elfenbein discusses weak jobs data, strong inflation, rising rates, and the Fed's tightening stance. He sees inflation as the top macro risk, but not a reason to avoid quality equities entirely. Portfolio examples and standout holdings (Priority: 4/5): He walks through specific names such as Moody’s, AFLAC, SAIC, Reynolds Consumer, and Miller Industries to illustrate why boring, dominant, and often overlooked businesses appeal to him. Investment philosophy and influences (Priority: 4/5): Elfenbein describes himself as not a strict value investor, preferring high-quality companies at reasonable prices. He cites Peter Lynch and Warren Buffett as his key influences.

Key Arguments: A concentrated, annual-rebalanced portfolio can outperform if it owns high-quality businesses and avoids panic selling. The five-stock annual turnover implies a roughly five-year average holding period, so each name must be comfortable to own for the long term. Good companies should be understood through their business model and market position, not just metrics like P/E or ROE. Selling is mostly a function of thesis change, acquisition, or valuation becoming excessive, not short-term volatility. Inflation is the biggest current market risk, especially because it erodes lower-income consumers' real purchasing power. The current economy is unusual: unemployment is low, labor force participation is shifting, workers are quitting in record numbers, and the Fed is likely to keep raising rates. High-quality defensive businesses remain reasonable long-term holdings even in a choppy macro environment. Boring, essential businesses with durable niches can be excellent investments because they are predictable and hard for competitors to displace.

Data Points: Buy list annual turnover: 5 stocks per year - The portfolio replaces five names annually out of 25 total holdings. Portfolio size: 25 stocks - The buy list was expanded from 20 to 25 names to remain diversified yet manageable. Average holding period: About 5 years - Because only five of 25 names are swapped each year. Buy list inception outperformance: 61% above the S&P 500 since inception - Mentioned at the start of the episode as the strategy’s long-term performance claim. ETF age: 6th year - Elfenbein says the ETF is now in its sixth year and is growing. Zoetis performance: Down about 12% in March, then about 40% for the year - Used as an example of why staying invested matters. Middleby decline and rebound: From around 120 to 40, later near 200 - Example of a stock that collapsed during COVID and then recovered strongly. Cerner acquisition: Oracle bought Cerner for all cash - Used to explain a forced sale/removal from the list. ANSYS valuation: About 50x future earnings - Cited as too expensive despite liking the company. Job creation: Nearly 200,000 jobs - Referenced in discussion of the latest jobs report, which came in below expectations. Unemployment rate: Lower than any point during the 1970s, 1980s, or 1990s - Used to illustrate how unusual the labor market is today. Rate hike outlook: 3, possibly 4 hikes in the year - Elfenbein expects the Fed to raise rates multiple times. Inflation: Likely above 7% year-over-year - His expectation for the upcoming CPI reading. 10-year Treasury yield: 1.76% - Referenced as the market was repricing Fed policy expectations. Aflac revenue mix: 70% from Japan - A surprising detail that illustrates the company’s international business base. Dividend growth streaks: Stepin 54 years; Abbott 50 years; FedEx 17+ years - Examples of companies with consistent dividend increases that fit his quality framework. Sector mix examples: ~19% healthcare, 16% financials, 16% IT, 12% materials, 20% industrials, 13% consumer staples, 4% consumer discretionary - Rough sector breakdown discussed during the portfolio allocation segment.

Pivotal Quotes: "The real key to making money in stocks is not to get scared out of them." — Peter Lynch (quoted by Eddie Elfenbein): Used to explain the logic behind a low-turnover, long-term buy list. "It’s not about the numbers, it’s about the story behind the numbers." — Eddie Elfenbein: Summarizes his qualitative, business-first approach to stock selection. "Inflation is particularly cruel on lower-income people." — Eddie Elfenbein: His view on why inflation is the top macroeconomic concern for investors and consumers.

Implications: Listeners should expect a quality-first, patience-driven framework rather than active trading. In the current macro setup, Elfenbein favors durable businesses with pricing power and predictable cash flows, while warning that inflation and Fed tightening are the key risks.

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We interview and study famous financial billionaires, including Warren Buffett, Ray Dalio, and Howard Marks, and teach you what we learn and how you can apply their investment strategies in the stock market. We Study Billionaires is the largest stock investing podcast show in the world with 180,000,000+ downloads and is hosted by Stig Brodersen, Preston Pysh, William Green, Clay Finck, and Kyle Grieve. This podcast also includes the Richer Wiser Happier series hosted by best-selling author Wi...

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