We Study Billionaires
We Study Billionaires

TIP588: Lucrative Opportunities in Private Credit w/ Nelson Chu

On today’s episode, Clay is joined by Nelson Chu to do a deep dive on private credit. Nelson Chu is an experienced serial entrepreneur and the Founder and CEO of Percent, the modern credit marketplace. After witnessing the inefficiencies in the private credit markets, Nelson was inspired to transfor

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Stig Brodersen HostNelson Chu Guest

Topics Discussed

Episode Summary

Executive Summary: Nelson Chu argues that the 60/40 portfolio is outdated in a world of higher rates, market volatility, and expanding private markets. He explains how private credit emerged after post-2008 bank regulation, why it has grown rapidly, how deals are structured, and why platforms like Percent are making private credit more accessible, transparent, and customizable for investors seeking high yields and shorter-duration income.

Main Topics: Why 60/40 is obsolete (Priority: 5/5): Chu says modern asset allocation should go beyond stocks and bonds because ETFs, alternatives, and private markets now offer more ways to diversify and capture alpha than the traditional 60/40 model. The rise of private credit after 2008 (Priority: 5/5): He traces private credit’s growth to bank retrenchment after the GFC, when regulation made traditional lending harder and non-bank lenders filled the gap for consumers and businesses. How private credit works and why borrowers use it (Priority: 5/5): Chu describes private credit as an umbrella for small business loans, consumer credit, factoring, equipment leasing, and litigation finance, often with collateral, seniority protections, and pooled structures. Returns, duration, and defaults (Priority: 4/5): He explains that yields rose sharply with higher Fed rates, that lower-middle-market deals are shorter duration, and that default rates have increased as borrowers face higher refinancing costs. Percent’s marketplace model and product design (Priority: 5/5): Percent offers retail and accredited investors access to private credit deals, due diligence, reporting, and blended products that diversify exposure across themes, seniority, geographies, and risk levels. Institutional demand and market constraints (Priority: 4/5): Family offices, RIAs, pension funds, and insurers are increasingly interested in private credit, but liquidity limits, high fees, and scale constraints remain major barriers to broader adoption. Risk management and investor education (Priority: 4/5): Chu emphasizes diversification, understanding deal structures and covenants, and reviewing recurring performance reports before investing because private credit is opaque and illiquid relative to public markets.

Key Arguments: The 60/40 portfolio is no longer sufficient because investors now have access to a broader set of liquid and illiquid instruments that can improve diversification and alpha. Private credit expanded primarily because post-2008 regulation forced banks to reduce lending, leaving demand unmet and creating room for non-bank lenders. Private credit is structurally important to the economy because it finances small businesses, consumers, and specialized assets that banks increasingly avoid. Shorter-duration private credit can reprice faster than public bonds, allowing yields to rise quickly when rates increase. Higher benchmark rates have pushed private credit yields materially higher, but also increased borrower stress and default risk. Percent reduces barriers for investors by offering transparent deal data, weekly/monthly reporting, and standardized access to otherwise hard-to-reach transactions. Diversification remains essential even in private credit because workouts and illiquidity can tie up capital for long periods. The market is likely to keep growing as institutional capital seeks yield, but fees, liquidity, and scale limitations must improve for the market to mature.

Data Points: U.S. federal funds rate: 5.3% - Mentioned as the current rate at the time of recording, compared with near-zero post-GFC levels. TLT decline since 2020: Just shy of 50% - Used as an example of how long-duration bonds have been hurt by rising rates. Private credit market size: About $1.3T–$1.4T - Chu estimates the market has grown rapidly since being only a few hundred million pre-GFC. Private credit growth pre-GFC: A couple hundred million - Referenced as the approximate size before the global financial crisis. Retail private credit yields pre-rate hikes: 11%–12% - Chu says retail-oriented deals were around this range before the Fed hiking cycle. Retail private credit yields after rate hikes: 17%–18% - He says yields rose substantially as lenders passed through higher funding costs. Weighted average APY on Percent platform: 18% and change - Chu cites the platform’s current average yield, skewed upward by corporate debt. Asset-backed deal yield: About 14%–15% - Typical yield range for asset-backed offerings within blended products. Default rate on Percent-issued deals: Slightly over 1% - Reported across roughly $1.5 billion issued since launch. Total issued volume: $1.5 billion - Amount Chu says Percent has issued so far. Customer preference survey: 63% - Percent/Coalition Greenwich research found this share of family offices, asset managers, and RIAs want to increase private credit exposure. Retail blended product minimum: $25,000 - Minimum investment for Percent’s retail-accredited blended offering. Bespoke product minimum: $500 to $1,000 - Minimum for customized products aimed at family offices or advisors. Example advance rate: 80% - Chu explains a structure where $1 million of loans outstanding may receive only $800,000 in capital, leaving 20% as lender cushion. Historical platform performance: Last 3 transactions had full recovery or are on path to full recovery - Used to show improving structure and recovery outcomes.

Pivotal Quotes: "I think the entire premise of financial market efficiency is that you're going to see more and more products come to market naturally." — Nelson Chu: Explaining why traditional 60/40 allocations are becoming outdated as markets evolve. "The demand from these small businesses and consumers didn't change. So you have a huge gap in the market." — Nelson Chu: Describing how post-2008 banking regulation created space for non-bank private lenders. "You should not make private credit the only thing in your portfolio." — Nelson Chu: His core warning on diversification and the risks of illiquidity and opacity in private markets.

Implications: Private credit is becoming a mainstream income and diversification tool, but investors must accept illiquidity, complexity, and credit risk. As rates and regulation reshape lending, platforms with strong underwriting and transparency may capture major demand.

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About We Study Billionaires

We interview and study famous financial billionaires, including Warren Buffett, Ray Dalio, and Howard Marks, and teach you what we learn and how you can apply their investment strategies in the stock market. We Study Billionaires is the largest stock investing podcast show in the world with 180,000,000+ downloads and is hosted by Stig Brodersen, Preston Pysh, William Green, Clay Finck, and Kyle Grieve. This podcast also includes the Richer Wiser Happier series hosted by best-selling author Wi...

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