We Study Billionaires
We Study Billionaires

TIP776: Stig Brodersen’s Mental Models & Portfolio Update

On today’s episode, Clay is joined by Stig Brodersen to discuss the changes he’s made to his portfolio, why he sold out of Evolution AB, and why he’s bullish on Uber. Clay and Stig also discuss the mental models that Stig has picked up this year, and how our listeners can join us at our live events

Featured Speakers

Stig Brodersen HostStig Broderson Guest

Topics Discussed

Episode Summary

Executive Summary: Clay Fink and Stig Broderson review Stig’s 2025 portfolio changes and evolving investing frameworks. Stig explains why he sold Evolution AB, why he added Uber, how he thinks about operational leverage, AI capex, and the “layer below” mega-cap tech. The episode also covers investor temperament, unfair advantages, portfolio sizing, and the value of the TIP mastermind community.

Main Topics: Portfolio changes in 2025 (Priority: 5/5): Stig walks through the only stock he bought (Uber) and the only stock he sold (Evolution AB), framing the moves as a search for better opportunity cost rather than a strict buy-and-hold rule. Operational leverage as a core mental model (Priority: 5/5): Stig says 2025 sharpened his focus on how incremental revenue can flow through to profits in asset-light digital platforms like Uber, Spotify, and Alphabet. Uber bull thesis and bear case (Priority: 5/5): The discussion digs into Uber’s marketplace scale, Uber One subscription, advertising business, delivery growth, and how autonomous vehicles could affect the thesis. Alphabet and the AI capex race (Priority: 4/5): Stig argues Alphabet, Microsoft, and Amazon are best positioned to back the AI stack, but acknowledges the risks of massive capex and the need to keep investing. Layer below the Magnificent Seven (Priority: 4/5): Stig explains his preference for consumer-facing platforms below the largest tech firms—such as Uber, Spotify, and Netflix—where proprietary data and platform economics can still create large winners. Unfair advantages, portfolio construction, and humility (Priority: 4/5): He outlines his framework for identifying personal and business advantages, sizing positions by conviction, and staying humble because outcomes often reflect luck, not just skill. TIP mastermind community and Omaha meetup (Priority: 3/5): The conversation closes with how the mastermind community improves decision-making, expands the watchlist, and creates real-world connections, plus an invitation to Berkshire weekend events in Omaha.

Key Arguments: Stig’s portfolio process is designed to reduce activity: he checks returns only once a year to avoid overtrading and emotional decision-making. The sale of Evolution AB was driven primarily by opportunity cost; he found Uber more attractive than staying with a position that had become harder to underwrite. Operational leverage matters more in digital businesses than many investors initially appreciate, because incremental revenue can become highly profitable once platform fixed costs are covered. Uber’s economics are compelling: high revenue with low capex, strong network effects, and multiple monetization vectors beyond ride-hailing, including delivery, subscriptions, and advertising. Uber One is valuable because it increases frequency, improves retention, and pushes users deeper into the ecosystem, similar to Amazon Prime or Costco memberships. The biggest bear case for Uber is autonomous vehicles, but Stig thinks AV disruption will take time and may even benefit Uber if it becomes the best matching platform for AV fleets. Alphabet’s AI spending is a double-edged sword: the capex is enormous, but the scale of spending itself creates a barrier to entry for smaller competitors. Investing success comes from understanding probabilities, not certainty; investors need to size positions based on conviction and accept that some outcomes are luck-driven. The “layer below” big tech may offer durable opportunities because these companies own niche platforms and user data while leveraging the cloud infrastructure of the mega-caps. Personal and competitive advantages—saving discipline, curiosity, location, tax treatment, and access to communities—can materially improve long-run investment outcomes. The mastermind community provides believability-weighted feedback, reduces siloed thinking, and can lead to unexpected opportunities and partnerships.

Data Points: Portfolio CAGR since 2014: 29.6% per year - Stig’s disclosed compounded return from 2014 through year-end 2024. S&P 500 return since 2014: 13.4% - Benchmark return over the same period used for comparison with Stig’s portfolio. Position sold: Evolution AB - The only stock Stig sold in 2025. Evolution average buy price: 865 Swedish kroner - Average purchase price Stig cited for Evolution AB. Evolution average sell price: 676 Swedish kroner - Average sale price Stig cited for Evolution AB. Evolution loss realized: 21.8% - Loss on the Evolution position after sale. Uber position size: 7% of investable assets - Uber grew from a starter position to a meaningful holding. Uber average purchase price: $95.45 - Average price paid for Uber shares. Starter position size: ~1% - Stig described his initial entry size for a new investment. Full position size: 10% - Stig’s stated target size for a full conviction position. Uber revenue (TTM): nearly $50 billion - Referenced to illustrate scale and operating leverage. Uber net income (TTM): $16 billion - Used to show profitability emerging at scale. Uber capex: $300 million - Cited to highlight asset-light economics. Uber monthly active users: 189 million - Used in discussion of Uber One conversion potential. Uber One member share: 15% to 20% - Estimated portion of monthly active users subscribed to Uber One. Uber One member spend: 3.5x - Uber One members reportedly spend about 3.5 times more than non-members. Uber One annual/monthly pricing: $9.99 per month or $96 per year - Membership price discussed as part of the subscription strategy. Uber advertising revenue: north of $1 billion - Advertising cited as a separate monetization stream. Uber ad revenue target: 2% of gross bookings - Stig mentioned Uber’s stated goal for ad penetration. Uber mobility take rate: 30% - Take rate referenced for ride-hailing/mobility. Uber delivery take rate: 20% - Take rate referenced for delivery. Uber delivery take rate within overall business: 1.6% - Contextualized as part of gross bookings economics. Uber overall take rate: 0.9% - Used to illustrate the current ads opportunity relative to core economics. Uber market share in the U.S.: around 75% - Cited to support the strength of the ride-hailing network effect. Spotify market cap in 2022: around $15 billion - Compared with its later cash generation and market value expansion. Spotify market cap today: over $120 billion - Used as an example of re-rating and operational leverage. Spotify TTM FCF minus SBC: over $2 billion - Illustrated the market’s underestimation of normalized earnings. Alphabet stock performance in 2025: up 54% year to date - Used to show that large-cap mega-tech can still produce strong returns. Alphabet low-to-high move in 2025: up 100% - Clay noted this to challenge assumptions about upside in large-cap names. Alphabet capex guidance: $91 to $93 billion in 2015 guidance reference; significantly higher next year - Used in the discussion of AI infrastructure spending and scale. Gold performance in 2025: top-performing asset class - Mentioned early in the episode as a market backdrop note. TIP downloads: more than 180 million - Used in the show’s promotional introduction. TIP founding year: 2014 - Stig co-founded the Investors Podcast Network in 2014.

Pivotal Quotes: "I only look at my portfolio returns once a year... because the more I look at my returns, whether there's been good or bad, the more I worry I would talk myself into portfolio activity." — Stig Broderson: Explaining his annual review rule to avoid emotional trading. "The main reason why I sold Evolution was just that I found something better." — Stig Broderson: Summarizing the decision to exit Evolution AB and add Uber. "I think there will be a disruption of autonomous vehicles, but I think it would take long before it happens." — Stig Broderson: Addressing the long-term bear case for Uber from self-driving competition.

Implications: Listeners should expect fewer “perfect” predictions and more portfolio discipline: focus on business quality, compounding, and opportunity cost. The episode suggests durable upside may exist below the mega-cap tier, especially in platform businesses with data, subscriptions, and operating leverage.

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About We Study Billionaires

We interview and study famous financial billionaires, including Warren Buffett, Ray Dalio, and Howard Marks, and teach you what we learn and how you can apply their investment strategies in the stock market. We Study Billionaires is the largest stock investing podcast show in the world with 180,000,000+ downloads and is hosted by Stig Brodersen, Preston Pysh, William Green, Clay Finck, and Kyle Grieve. This podcast also includes the Richer Wiser Happier series hosted by best-selling author Wi...

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