We Study Billionaires
We Study Billionaires

TIP814: Formula One Group (FWONA): The Only Sports Franchise Worth Owning w/ Kyle Grieve & Shawn O'Malley

Kyle Grieve and Shawn O’Malley analyze Formula One Group, a business that commands nearly a billion global fans, generates billions in revenue from only 24 live events, and boasts free cash flow margins nearly any business would envy. IN THIS EPISODE YOU’LL LEARN: (00:00:00) Intro (00:01:55) How F1

Featured Speakers

Stig Brodersen Host

Topics Discussed

Episode Summary

Executive Summary: The episode argues Formula One is a rare sports asset with durable economic characteristics: exclusive global rights, long-term contracts, strong brand demand, and high cash generation with low capex. Despite these strengths, the hosts conclude valuation is only fair-to-adequate once debt, opaque reporting, low insider ownership, and recent pop-culture tailwinds are considered, so they would prefer a lower entry price.

Main Topics: F1 as a unique sports business (Priority: 5/5): Formula One is framed as a highly valuable commercial-rights business, not just a sport, monetizing broadcasting, race promotion, and sponsorship across a global fan base with 24 events per year. Revenue model and contract durability (Priority: 5/5): The discussion breaks down F1's three major revenue streams—race promotion, media rights, and sponsorship—and emphasizes multi-year contracts, CPI-linked escalators, and rights extending to 2110. Moat, brand, and fan loyalty (Priority: 5/5): The hosts argue F1's moat comes from exclusive rights, premium brand positioning, global network effects, and sticky customer relationships that are difficult for rivals to replicate. Financial structure, leverage, and cash flow (Priority: 4/5): F1 is described as capital-light and highly cash-generative, but also burdened by meaningful debt and management-defined metrics like OIBDA that may overstate cash earnings. Management, incentives, and governance (Priority: 4/5): The episode reviews John Malone's control structure, low insider ownership, large option awards, and compensation design, questioning alignment even while acknowledging long-term vesting. Growth drivers and risks (Priority: 5/5): Growth is tied to fan expansion, more races, media-rights repricing, F1 TV, Las Vegas, and MotoGP, while risks include Middle East disruptions, team bargaining power, and fading pop-culture tailwinds. Valuation and investment conclusion (Priority: 5/5): A bear/base/bull framework is used to estimate intrinsic value, but even the weighted outcome leaves too little margin of safety at the current price, leading to a cautious stance.

Key Arguments: F1 is attractive because it monetizes an exclusive global entertainment asset with recurring revenue and unusually high free cash flow margins. Long-dated rights and multi-year contracts create strong visibility and reduce terminal value risk relative to many businesses. The sport's brand strength and network effects are reinforced by documentaries, movies, and the premium live-event experience. Leverage is manageable today but is still a key risk because the business uses OIBDA-style adjustments and carries substantial debt. Management alignment is mixed: insider ownership is low, compensation is high, and control remains concentrated through Malone-linked voting shares. Growth is real but likely to slow versus the extraordinary post-2017 period, which was boosted by Drive to Survive and broader U.S. awareness. MotoGP could become accretive if integrated well, but the acquisition was expensive and remains too early to judge. Even though the business quality is high, valuation matters; the hosts prefer waiting for a lower price rather than buying at current levels.

Data Points: Global fan base: 800 million+ - Estimated worldwide audience for Formula One Annual events: 24 races per year - Current F1 calendar discussed as unusually small for a major global sport Rights duration: 100-year contract ending in 2110 - Exclusive commercial rights held by Formula One Group Revenue growth since Liberty acquisition: 70% annually - Claimed compound revenue growth since Liberty acquired F1 in 2017 Fan base growth since 2017: 63% cumulative - Increase in F1 fan base under Liberty ownership Revenue composition: Race promotion 27%, media rights 31%, sponsorship 22% - Primary revenue stream breakdown for F1 Group Cash flow margin: Over 24% free cash flow margins - Highlighted as unusually high for a sports business Media-rights growth since 2020: About 25% per annum - Referenced as part of monetization acceleration Attendance growth: 4 million in 2015 to 7 million in 2024 - Season attendance growth cited as evidence of expanding demand Unique web/app users: 35 million to 109 million - Digital audience growth over the same period Average attendance: 271,000 - F1's average attendance in 2025 presentation, highest among motorsport properties discussed MotoGP attendance: 152,000 - Comparison point showing F1's larger live draw Debt: About $5 billion consolidated; Formula One share about $3.4 billion - Discussed as a meaningful but serviceable leverage load Interest expense: $249 million annually (also referenced near $260 million) - Used to assess coverage ratios and leverage safety OIBDA: $946 million - 2025 operating income before depreciation/amortization and other add-backs Operating cash flow: $946 million OIBDA vs. $900+ million operating cash flow - Used to argue strong cash generation and debt service capacity Coverage ratio: 3.8x on OIBDA; 3.0x on EBIT - Interest coverage estimates based on management and conventional metrics Team payments: $1.4 billion / over 36% of revenue - Large pass-through cost to teams highlighted as a margin consideration Race disruption: 24 races reduced to 22 - Bahrain and Saudi Arabia cancellations due to Middle East conflict Potential lost race revenue: $115 million to $200 million revenue; $40 million to $80 million EBITDA per race - Estimate for the canceled Bahrain and Saudi events F1 TV / Apple deal: ESPN $85 million/year to Apple $140 million/year - Illustrates pricing power in U.S. media-rights renewal CEO compensation: $39.3 million total for Derek Chang in 2025 - Includes $21.5 million stock awards and $14.3 million option awards Base salary: $1.2 million CEO; $850k CFO; $1.5 million CAO - Management base pay discussed as reasonable relative to equity awards ROIC: 2.5% - Reported consolidated return on invested capital, flagged as weak CapEx: $119 million (2025), $75 million (2024), $461 million (2023) - Shown as low relative to revenue, with 2023 inflated by legacy assets and Las Vegas build-out Maintenance capex: 1.5% of consolidated revenue - Supports the characterization of F1 as capital-light MotoGP acquisition cost: $4.2 billion for an 84% stake - Acquisition discussed as expensive but potentially strategic MotoGP 2025 revenue: $325 million - Used to frame current scale of the acquired asset MotoGP 2025 operating profit: $38 million - Current operating profitability of MotoGP MotoGP 2025 adjusted OIBDA: $117 million - Used for acquisition multiple discussion Valuation multiples for MotoGP: ~14x revenue and 42x cash flow - Implied post-synergy acquisition valuation for the 84% stake Bear case 2030 price: $67 - Valuation outcome under slower growth, margin compression, and higher debt Base case 2030 price: $171 - Valuation outcome under mid-teens growth and modest margin expansion Bull case 2030 price: $240 - Valuation outcome under faster growth, stronger monetization, and deleveraging Probability-weighted value: $155 / weighted average around $141 - Combined scenario valuation before margin-of-safety haircut Current stock price: About $80 - Referenced as trading above the preferred deep-value entry point Preferred buy range: Around $65 to $70 - Level at which the hosts would be more comfortable buying

Pivotal Quotes: "The key to investing is not assessing how much an industry is going to affect society or how much it will grow, but rather determining the competitive advantage of any given company, and above all, the durability of that advantage." — Warren Buffett (quoted by hosts): Closing takeaway explaining why the moat matters more than industry hype "The moat is what makes it investable. Not the industry growth rate." — Host narration: Final summary of the thesis on why F1 is interesting as a business "I've seen more people fail because of liquor and leverage, leverage being borrowed money." — Warren Buffett (quoted by host): Used to frame debt risk and financial discipline in F1 Group

Implications: F1 is a high-quality, long-duration sports asset, but not a clear bargain at current prices. Investors should focus on contract durability, debt, and real cash conversion, and may want to wait for a market pullback before buying.

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About We Study Billionaires

We interview and study famous financial billionaires, including Warren Buffett, Ray Dalio, and Howard Marks, and teach you what we learn and how you can apply their investment strategies in the stock market. We Study Billionaires is the largest stock investing podcast show in the world with 180,000,000+ downloads and is hosted by Stig Brodersen, Preston Pysh, William Green, Clay Finck, and Kyle Grieve. This podcast also includes the Richer Wiser Happier series hosted by best-selling author Wi...

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