Episode Summary
Executive Summary: The episode pits three unloved stocks against AI-driven market skepticism: Meta, Booking Holdings, and Adobe. Hari argues Meta’s massive ad engine and data moat can offset rising AI capex, Toby sees Booking as resilient unless LLMs truly disintermediate travel aggregation, and Stig defends Adobe’s sticky workflows despite fears AI could erode its top-of-funnel. All three are framed as high-quality businesses trading at discounted valuations due to uncertain AI disruption.
Main Topics: Meta: AI capex vs. ad machine durability (Priority: 5/5): Hari argues Meta’s core ad business is exceptionally strong, with AI investments justified by distribution, data, and potential monetization. Toby agrees Meta is world-class but warns the market may punish years of heavy capex before returns show up. AI commoditization and the value of distribution/data (Priority: 5/5): The discussion centers on whether model quality will matter less over time as AI models commoditize, making distribution, user data, and integration into existing products the key advantages. Booking Holdings and disintermediation risk (Priority: 5/5): Toby pitches Booking as a capital-light travel platform with strong network effects and relationships, while the panel debates whether LLMs could bypass booking sites and move the customer interface elsewhere. Adobe’s switching costs and top-of-funnel challenge (Priority: 5/5): Stig presents Adobe as a dominant, sticky software ecosystem with deep workflow integration, but worries AI and new entrants like Canva and LLMs may reduce future customer acquisition at the top of the funnel. Market pricing of AI fear (Priority: 4/5): All three stocks are seen as cheap largely because investors are discounting AI threats. The panel repeatedly returns to the idea that markets may be overestimating near-term disruption and underestimating business persistence. Capital allocation, buybacks, and patience (Priority: 3/5): Booking, Adobe, and Bellring Brands are all discussed in terms of management discipline, repurchases, and whether current prices compensate for slowdowns or disruption fears.
Key Arguments: Meta’s competitive edge may come less from having the best AI model and more from unmatched distribution, ad targeting, and access to proprietary user data. Rising AI capex is the main near-term risk for Meta, because chips age quickly and the market may fear several years of under-earning before returns materialize. Booking could be disintermediated by LLMs, but its relationships with suppliers and role in the travel ecosystem may allow it to remain a key booking layer or API-like backend. Booking’s current valuation may already reflect much of the AI risk, while its business remains high-ROIC, capital-light, and supported by secular travel growth and buybacks. Adobe’s workflow depth and switching costs are strong because designers and enterprises are embedded in the ecosystem, and AI may help more at the margins than replace the core tools. The biggest threat to Adobe is not just technology, but the possibility that AI reduces top-of-funnel acquisition of new users before they ever become paying customers. AI adoption in the real world may be slower than feared because organizations are hard to change, employees resist productivity tools that don’t benefit them directly, and precision editing still matters. High-quality businesses can still be good investments if the valuation reflects uncertainty, even when the market is preoccupied with disruptive narratives.
Data Points: Meta share price decline from peak: 20% - Hari says Meta had fallen about 20% from its peak at the time of discussion. Meta forecasted ad revenue for 2026: $243 billion - Hari cites forecasted 2026 ad revenue, arguing Meta could surpass Google. Meta vs. Google ad revenue gap: $3 billion more than Google - Hari claims Meta’s 2026 ad revenue forecast exceeds Google’s by $3 billion. Meta operating margin: 41% - Used to show the business remains highly profitable. Meta free cash flow (2025): $46 billion - Hari cites expected 2025 free cash flow as evidence of strength. Meta net margin: 30% - Illustrates strong earnings power despite capex fears. Meta revenue growth (5-year): 18.5% CAGR - Hari describes healthy historical growth. Meta AI capex: $135 billion - The market is spooked by the scale of projected data center and infrastructure spending. Meta valuation upside: 46% upside - Hari’s base-case valuation implies meaningful upside without multiple expansion. Booking current trading price: $167 - Toby and Stig cite this approximate trading level during the discussion. Booking estimated value: $220 - Stig says his DCF work gets Booking to about this level. Booking downside from high: 30% off high - Stig says Booking is about 30% below its high on a DCF basis. Adobe market cap: roughly $100 billion - Stig frames Adobe as a large software company under pressure. Adobe revenue: $23 billion - Stig references current revenue and subscription mix. Adobe subscription revenue mix: 96% - Shows the strength of its recurring revenue model. Adobe paying users: 41 million - Stig highlights the size of the paying customer base. Adobe free users: 850 million monthly active users - Used to illustrate the wide funnel and top-of-funnel importance. Adobe enterprise customers: 22,000 - Stig cites the large enterprise customer base. Bellring Brands stock decline: from about $27 to a little north of $8 - Toby revisits his prior pitch to note the stock’s sharp collapse. Bellring Brands year-over-year growth: about 6% - Toby says growth slowed materially but remained positive. Bellring Brands valuation range: $20 to $70 - Toby’s scenario analysis produced a very wide range of possible values.
Pivotal Quotes: "It’s one of the two best advertising machines ever built." — Hari Ramachandra: Hari explains why Meta’s core business remains powerful despite market anxiety. "The models seem to be commoditized over time. And so you don't necessarily need to have the best model. You just need to have a model that's competitive with the other ones." — Tobias Carlisle: Toby frames AI competition as shifting value away from model leadership toward distribution and execution. "What if computing becomes free or essentially free?" — Stig Brodersen: Stig presses Hari on whether cheaper AI compute changes the economics of Meta’s data and distribution moat.
Implications: The episode suggests investors should separate genuine disruption from market fear. For high-quality franchises, AI may be more of a valuation overhang than an immediate business killer, but long-term winners will likely be those with data, distribution, workflow lock-in, and disciplined capital allocation.
About We Study Billionaires
We interview and study famous financial billionaires, including Warren Buffett, Ray Dalio, and Howard Marks, and teach you what we learn and how you can apply their investment strategies in the stock market. We Study Billionaires is the largest stock investing podcast show in the world with 180,000,000+ downloads and is hosted by Stig Brodersen, Preston Pysh, William Green, Clay Finck, and Kyle Grieve. This podcast also includes the Richer Wiser Happier series hosted by best-selling author Wi...