This Week in Startups
This Week in Startups

Twitter deal called off, Uber leaks, + Apple Car setbacks | E1505

Today we talk about the Elon Musk & Twitter deal-or-no-deal (2:14). Then we get into two big pieces of Uber news today: first, over a hundred thousand leaked documents about Uber’s aggressive expansion efforts back in the early days (20:47), and second, present-day Uber under Dara is testing out

Featured Speakers

Jason Calacanis Host

Topics Discussed

Episode Summary

Executive Summary: The episode centers on three major stories: Elon Musk’s attempt to walk away from the Twitter acquisition and the likely Delaware court battle; leaked Uber files revealing aggressive tactics during global expansion and fresh signs Uber is turning into a platform/ads business; and a messy Apple self-driving car effort that may be burning huge sums without strong executive buy-in. The hosts also riff on product strategy, startup culture, and trading ideas.

Main Topics: Twitter deal collapse and likely litigation (Priority: 5/5): The hosts break down Elon Musk’s move to cancel the Twitter acquisition over bots and disclosure, Twitter’s insistence that the contract must be enforced, and the likelihood of a long settlement-driven legal fight in Delaware. Twitter product strategy and identity (Priority: 4/5): They debate whether Twitter is a niche product, whether its product velocity improved under recent leadership, and whether it should emulate TikTok-style algorithmic discovery to broaden adoption. Uber Files and Travis-era expansion tactics (Priority: 5/5): The conversation covers leaked internal Uber documents from 2013-2017 showing aggressive global expansion tactics, close ties with political figures, and a willingness to treat backlash as strategic leverage. Uber’s ad business and super-app potential (Priority: 4/5): A geolocated ad seen in the Uber app leads to a broader argument that Uber can monetize its location data and captive audience through in-app ads, routing, commerce, and other marketplace-based upsells. Apple’s self-driving car project as a management mess (Priority: 4/5): Based on an Information report, the hosts discuss Apple’s eight-year car effort as expensive, directionless, and insufficiently supported by leadership, despite the company’s ability to fund speculative projects. Meta discussion of leadership, product execution, and company life cycles (Priority: 3/5): They compare Twitter, Yahoo, eBay, Google, and Uber to make a broader point about companies that scale without disciplined product leadership and how wartime founders can both build and damage institutions. On-air trading / investing bit (Priority: 2/5): Jason jokes about starting live trades on the show, floating positions in Disney, Uber, Robinhood, Peloton, BuzzFeed, SPACs, and other names, while explicitly labeling it not investment advice.

Key Arguments: Elon Musk’s termination letter does not nullify the signed Twitter agreement; the legal issue is whether a court will force performance or a settlement will be reached. Discovery could be dangerous for Twitter because internal testimony or documents about bot counts and knowledge could create fraud arguments or reputational damage. Even if Twitter wins or settles, the acquisition saga has already likely damaged morale, leadership stability, and the brand. Twitter may have more upside if it becomes more algorithmic and easier for new users, potentially borrowing from TikTok and Reddit-style discovery. The platform’s value is real despite its niche feel; it is especially powerful for intellectually curious users and people with large followings. Uber’s leaked documents reinforce the view that its early growth tactics were aggressive and ethically messy, but also strategically effective against entrenched taxi incumbents. Consumers often rooted for Uber because it solved a real pain point; backlash only became serious when the company was seen as a bully or abusing power. Uber’s in-app advertising and commerce layers could become a major business because the company owns location context, intent, and a captive audience. Apple can spend billions on speculative projects because its cash generation is so high, but the car effort appears hampered by weak top-level commitment and internal presentation theater. A company can have a toxic or chaotic history and still win if it creates a durable consumer behavior change; power often outlasts how it was acquired.

Data Points: Twitter deal price vs current worth: "way more than what Twitter is worth now" - Used to emphasize why Twitter wants to enforce the original sale terms. Settlement timeline estimate: 6 to 9 months - Jason’s guess for when the Twitter dispute may end in a settlement. Twitter user scale discussed: 100 million people - Cited as evidence Twitter is not merely niche in absolute terms. Uber files document count: 124,000+ leaked internal documents - Material collected from Uber’s global expansion period. Uber files media scope: 83,000 emails / iMessages / WhatsApp messages - Part of the leaked Uber dataset coverage. Uber files geography: 40+ countries - The leaked materials covered Uber’s operations across many markets. Uber expansion period covered: 2013-2017 - Timeframe of the leaked documents under Travis Kalanick. Apple car project spend: up to $1 billion per year - The Information’s reporting on the approximate annual cost of Project Titan. Apple profit on cash,: about 5% return on $200 billion = $10 billion/year - Jason’s estimate to argue Apple can afford long-shot projects. Apple daily profit estimate: $265 million per day - Referenced from 2021 profit figures to show the scale of Apple’s cash generation. Uber market cap quoted: $42 billion - Mentioned while discussing Uber’s valuation and profitability. Uber stock move: down 3.7% - Noted during discussion of the market reaction. Uber stock performance outlook: "triple in the next five years" - Jason’s personal long-term prediction for Uber shares. Live trading idea size: $1-2 million / $50k trades - Jason joked about publicly sharing trades and making smaller specific orders live. Potential Twitter audience: 1700 in the Twitter community - Mentioned near the end while promoting listener participation. YouTube live audience: 250 people watching live - Mentioned during show wrap-up.

Pivotal Quotes: "You don't, there is no, you signed an agreement, like, diligence is the thing that you do before you sign the contract." — Jason: On why Musk may not be able to simply cancel the Twitter deal. "Violence guaranteed success." — Uber document excerpt as discussed by hosts: A leaked internal line used to illustrate Uber’s aggressive mindset during expansion. "It would be so your drone video is not cutting it." — Molly / Jason exchange: On Apple’s internal demos failing to convince leadership that Project Titan is on track.

Implications: Twitter faces a long legal and reputational fight that may end in settlement, while Uber’s ad/data layer could become a major monetization engine. Apple’s car effort shows how giant firms can burn cash on weakly supported moonshots; product strategy and executive discipline remain decisive.

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About This Week in Startups

Jason Calacanis covers startups, tech, markets, media, and all the hottest topics in business and technology. He also interviews the world’s greatest founders, operators, investors, and innovators.

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