99% Invisible
99% Invisible

Two Storeys

While we’re gearing up for season 3, we present two pieces from two shows we love: First up, Language Bites from RTE Choice in Ireland. Language Bites is a series of 1-minute programs exploring the origins of popular phrases in … Continue reading →

Featured Speakers

Roman Mars Guest

Topics Discussed

Episode Summary

Executive Summary: Roman Mars opens by celebrating a wildly successful 99% Invisible Kickstarter and previews season 3, then fills the gap before the new season with two short pieces that share the show’s interest in design, history, and hidden meanings: one explains how architectural levels came to be called “stories,” and the other meditates on the Hoover Dam as a monument to labor, ambition, and symbolic overstatement.

Main Topics: Kickstarter success and season 3 preview (Priority: 5/5): Mars announces the end of the fundraising campaign, its public impact, and plans for the upcoming season, including new episodes and expanded content. Using guest stories during the hiatus (Priority: 4/5): Instead of reruns, the show features brief pieces from creators Mars admires because they align with 99% Invisible’s themes and style. Etymology of “story” as a building level (Priority: 4/5): Language Bites explains that the architectural meaning of “story” traces back to historical building decorations that literally depicted narratives. The Hoover Dam as a designed monument (Priority: 5/5): The Memory Palace piece examines the dam’s construction, the human cost of labor, and the elaborate astronomical monument at its base. Labor, sacrifice, and modernity (Priority: 5/5): The Hoover Dam story emphasizes the danger and hardship endured by workers and the way the project was framed as world-historical and monumental. Symbolism meant to outlast language (Priority: 4/5): The astronomical chart and inscriptions at Hoover Dam are presented as designed for future audiences, even beyond English, to decode the event’s significance.

Key Arguments: The Kickstarter campaign’s success demonstrates unusually strong listener support and helped make the project newsworthy beyond the podcast world. The word “story” for a floor comes from the use of exterior carvings and stained glass that depicted narrative scenes on buildings. The Hoover Dam was treated by its makers as a historic achievement worthy of more than a plaque, so they created a symbolic astronomical display to mark its dedication. The dam’s monument honors not only engineering ambition but also the laborers whose dangerous work made the project possible. The show’s season-break programming choices reflect the creator’s desire to highlight audio storytelling that shares 99% Invisible’s interest in history, design, and overlooked details.

Data Points: Kickstarter backers: 5,661 - Number of supporters who backed the 99% Invisible fundraising campaign Funds raised: over $170,000 - Total amount raised during the Kickstarter campaign Kickstarter ranking: highest-earning journalism project in Kickstarter history - Public recognition of the campaign’s success Season 3 launch timing: September - Roman Mars says the new season will begin in a few weeks Hoover Dam worker deaths: 96 - Men who died during construction are mentioned in the Memory Palace story Construction heat: 130 degree heat - Describes the extreme working conditions in Nevada Tunnel length: a mile long tunnel - Workers chipped through desert rock under harsh conditions Dedication date: September 20th, 1935 - The Hoover Dam was dedicated by Franklin Delano Roosevelt on this date Dedication time: 8.56 - The astronomical chart records the precise moment FDR spoke Library/episode count: 60-something previous episodes - Mars references the earlier 99% Invisible archive available for download New season content: 40 new episodes - Mars previews the upcoming season’s output

Pivotal Quotes: "It was the highest-earning journalism project in Kickstarter history." — Roman Mars: He describes the significance of the fundraising campaign "The higher the building, the more stories it had." — Language Bites narrator: Explanation of how the architectural use of “story” developed "they were sure we would care." — Nate DeMayo: He reflects on why Hoover Dam’s creators made an elaborate astronomical monument

Implications: The episode reinforces 99% Invisible’s brand: everyday terms and public works conceal rich histories. It also shows how listener-supported audio can sustain ambitious, design-focused storytelling.

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