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Waffle House Signals U.S. Reopening, But It Won’t Be Simple

The Waffle House chain of U.S. restaurants, with most of its locations in the nation’s south, is famous for staying open during hurricanes and other severe weather. Now it’s facing what could be a tougher challenge: luring customers who are wary of spending time there because of the coronavirus. It’

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Bloomberg HostRichard Baldwin Guest

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Episode Summary

Executive Summary: The episode examines two COVID-era responses: Georgia’s controversial reopening of restaurants and gyms, and the broader global risk of export bans on food and medical supplies. Waffle House and other businesses describe cautious reopening protocols, while economist Richard Baldwin warns that trade restrictions can trigger retaliation, disrupt supply chains, and raise prices worldwide.

Main Topics: Georgia’s reopening and Waffle House as a test case (Priority: 5/5): The show opens with reporting from Georgia, where the governor allowed restaurants, gyms, tattoo parlors, and movie theaters to reopen despite objections from health officials and local leaders. How restaurants are adapting to social distancing (Priority: 4/5): Waffle House explains its safety measures: floor markers, spaced seating, takeout emphasis, masks, and reduced contact, showing how chains are trying to restart dine-in service cautiously. Public health vs. economic pressure (Priority: 5/5): Waffle House frames reopening as a balance between virus risk and the economic damage of prolonged closure, arguing that workers need the option to return and earn income. Political and cultural divides over reopening (Priority: 4/5): Mike Sasso describes differences between conservative areas and Atlanta, plus competitive pressure among businesses to reopen once rivals do, even if they would prefer to wait. Global trade nationalism during crisis (Priority: 5/5): Richard Baldwin argues that export bans on masks, medical goods, and food are self-defeating because modern manufacturing relies on cross-border inputs and retaliation harms everyone. Food export bans, panic buying, and price spirals (Priority: 5/5): Baldwin compares food export restrictions to toilet paper hoarding: fear of shortage can create the shortage, pushing prices up and encouraging more restrictions. Historical parallels and policy warnings (Priority: 3/5): The conversation references Alexander the Great, the 1930s, and the 2006-07 food crisis to show how export controls and retaliation can escalate into broader economic harm.

Key Arguments: Georgia’s reopening is a real-time experiment in how quickly people will return to public spaces after lockdown, with early traffic still limited but expected to grow. Waffle House says reopening is not reckless but a managed process, with distancing markers, masks, sanitization, and employee opt-outs. The company argues that continued closure also creates a public health crisis through unemployment, lost income, and inability to meet obligations. Local politics shape reopening behavior: more conservative communities appear more eager to reopen, while urban Atlanta is more cautious. Businesses that wanted to wait are being pressured by competitors that open earlier, creating market-driven momentum for reopening. Export restrictions on medical goods and food can trigger retaliation, disrupt global supply chains, and reduce availability everywhere rather than protecting domestic supplies. Modern manufacturing is too globally interdependent for countries to safely “build walls” around critical goods during a crisis. Food export bans can spark panic buying and hoarding, which then pushes prices higher and worsens shortages, especially for poorer countries. International coordination is necessary; unilateral nationalism risks repeating the destructive dynamics seen in past trade crises.

Data Points: Georgia reopening date: Last Friday / Monday - Governor Brian Kemp allowed some businesses to reopen in phases, with restaurants and movie theaters following earlier openings for salons and gyms. Businesses reopened in Georgia: Tattoo parlors, nail salons, gymnasiums, barber shops, restaurants, movie theaters - Examples of sectors allowed to open under the state’s controversial plan. Waffle House dine-in activity: About 3 customers in one location; 2 seated customers in another - Reporter Mike Sasso describes very light dine-in traffic shortly after reopening. Distance protocol: 6 feet - Waffle House used floor markers and chairs spaced to maintain social distancing. Employees furloughed: Over 1,000 managers - Waffle House representative describes workers furloughed during the shutdown. Support staff furloughed: 350 people - Corporate office and field support workers were furloughed and not yet brought back. Business closure count: 700 stores nationwide temporarily - Waffle House had to close 700 stores during the crisis. New gym customers: 13 - A Cartersville gym owner said he gained 13 customers from a competing gym that stayed closed. Historical food export reference: 2006-2007 - Baldwin cites the last major round of food export restraints before the global crisis. Chloroquine export ban duration: 1-2 days - India briefly banned chloroquine exports before reversing after realizing reliance on Chinese inputs.

Pivotal Quotes: "There are two sides to this equation. One is the very real public health crisis of the virus and how it's affecting people. The other half is the brewing public health crisis that is coming because of people who are unable to earn a living." — Waffle House representative: Explaining why the company supports reopening and keeping associates working. "The basic problem is that we live in the 21st century where to make almost anything you have to import products." — Richard Baldwin: His core case against export bans on masks and other critical supplies. "There is absolutely no shortage of toilet paper in the world. But when people thought that there might be a shortage of toilet paper, they all decided to stock up at home." — Richard Baldwin: Used as an analogy for panic buying and how perceived shortages create real shortages.

Implications: Listeners should expect reopening to be uneven and politically charged, while trade restrictions on essential goods may worsen shortages instead of solving them. Coordination and cautious policy are framed as the safer path.

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Tariffs, crypto, deregulation, tax cuts, protectionism, are just some of the things back on the table when Donald Trump returns to the Presidency. To help you plan for Trump's singular approach to economics, Bloomberg presents Trumponomics, a weekly podcast focused on the Trump administration's economic policies and plans. Editorial head of government and economics Stephanie Flanders will be joined each week by reporters in Washington D.C. and Wall Street to examine how Trump's policies are s...

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