Big Technology Podcast
Big Technology Podcast

Why Rest of World wants to change international tech news, with Sophie Schmidt and Louise Matsakis

Rest Of World is a new publication that covers technology outside of North America and Europe. Sophie Schmidt and Louise Matsakis join Big Technology Podcast to discuss why they believe it's setting a new path forward for international tech coverage. Schmidt founded the publication in 2019 afte

Featured Speakers

Alex Kantrowitz HostSophie Schmidt GuestLouise Matsakis Guest

Topics Discussed

Episode Summary

Executive Summary: Sophie Schmidt and Louise Matsakis explain why Rest of World exists: to center tech reporting outside the U.S. and Europe and to show that many of the world’s most important digital experiments, harms, and solutions are happening elsewhere. They discuss misreadings of China, fintech abuse in Africa, Clubhouse’s political effects, local journalism capacity, and the future of a more fragmented global internet.

Main Topics: Why Rest of World exists (Priority: 5/5): Schmidt argues that tech journalism has been overly Western-centric and that countries outside North America and Europe are not an afterthought but a huge share of the world where key innovations and failures are unfolding. Learning from non-Western tech ecosystems (Priority: 5/5): The guests emphasize that countries in Africa, Asia, and elsewhere are running parallel experiments in governance, fintech, social media, and surveillance that can inform solutions to problems in the U.S. and Europe. Misunderstanding China in Western coverage (Priority: 5/5): Matsakis explains how the social credit system and emotion recognition were widely misrepresented in Western media, often due to lack of language skills, local expertise, and nuanced reporting. Tech power, regulation, and harmful business models (Priority: 4/5): Examples like OCash in Kenya show how lightly regulated fintech can exploit users through social shaming, illustrating how tech products mutate across borders and exploit regulatory gaps. Local reporting and newsroom model (Priority: 4/5): Rest of World prioritizes local voices, regional editors, training, and fact-checking to avoid parachute journalism and build durable reporting capacity in under-covered countries. The future of the internet is mixed and contested (Priority: 5/5): Schmidt argues there will not be one global internet model; instead, dominant U.S. platforms will coexist with growing local alternatives, while governments retain major control over infrastructure and shutdowns. Clubhouse and culturally specific platforms (Priority: 3/5): Clubhouse is presented as an example of how new platforms can unlock political discussion in restrictive settings, but also face surveillance, banning, and the need for different rules across cultures.

Key Arguments: Western tech and media have systematically treated the rest of the world as peripheral, despite billions of users and the majority of humanity living outside the Western bubble. The most important solutions to misinformation, privacy, surveillance, and platform abuse may come from observing how other countries are handling the same problems. China’s social credit system is commonly misdescribed as a universal behavioral score; in reality, it is a narrower system tied to legal and regulatory violations. Emotion recognition is scientifically weak and often sold as the next generation of facial recognition even though it lacks a reliable basis in human behavior. Rest of World’s model is to elevate local reporters and editors so stories are told with cultural, linguistic, and political context rather than by parachute journalists. Tech products and practices spread globally by mutation: ideas developed in one country can travel, adapt to weak regulatory environments, and emerge in harmful forms elsewhere. The internet will not fully decouple into separate spheres; instead, global platforms will remain important while local alternatives gain power and governments control critical infrastructure. Different countries likely require different platform standards and moderation approaches; one-size-fits-all global rules are unlikely to work. Building journalism capacity in under-covered regions is a long-term investment that will produce more accurate, more local, and more durable reporting. Financial sustainability for mission-driven international journalism may require nonprofit funding and a narrower focus rather than growth for growth’s sake.

Data Points: People online worldwide: almost 5 billion - Schmidt cites this as evidence of the scale of global tech usage beyond the West. Share of humans outside the Western bubble: about 80% - Used to argue that Western-centric tech coverage misses most of humanity. Google tenure referenced: 10 years - Sophie Schmidt notes her father Eric ran Google for a decade, shaping her view of tech power. Year Rest of World launched: May of last year - Introductory description of the publication's founding. Year Louise Matsakis started researching China’s social credit system: 2019 - She says this story triggered her interest in the broader pattern of Western misunderstandings. Kenyan fintech example: OCash - Micro-lending app used to illustrate exploitative debt collection via contact lists. Philippines app bans: 24 similar apps banned - Matsakis says the Philippine SEC banned many comparable apps shortly before the Kenyan case. Timeframe for mobile money in Africa: more than 10 years - Schmidt notes readers still treat mobile money as a novelty despite its long history. Clubhouse country comparison: 4 countries - Rest of World published a story on Clubhouse in Japan, Nigeria, India, and Hong Kong. Potential audience size in India: close to 100 million users or more - Used to show how local short-form video alternatives can become huge even if they seem minor from the West.

Pivotal Quotes: "the future is being built, it's just not where you think" — Sophie Schmidt: On why Rest of World focuses on tech outside the U.S. and Europe. "It's this Black Mirror idea that there's going to be a number from zero to 100 on your back" — Louise Matsakis: Explaining the common Western misconception about China’s social credit system. "The next decade belongs to rising tech giants that are not here, right? Not Western." — Sophie Schmidt: On the shift in global tech power away from Silicon Valley.

Implications: Listeners should expect a more multipolar internet: more local platforms, more state control, more experimentation, and more scrutiny of Western assumptions. For journalism, it means local expertise and cross-border comparison are essential.

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About Big Technology Podcast

The Big Technology Podcast takes you behind the scenes in the tech world featuring interviews with plugged-in insiders and outside agitators. Alex Kantrowitz, a Silicon Valley journalist who's interviewed the world's top tech CEOs — from Mark Zuckerberg to Larry Ellison — is the host.

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