Plain English with Derek Thompson
Plain English with Derek Thompson

Why We're Addicted to ‘Sh*tty Flow’

One of the themes we’ve circled in the last few weeks is the way that the modern world can hijack our values. This principle was recently articulated by the philosopher C. Thi Nguyen in an episode called "How Metrics Make Us Miserable." Thi told us that he became a philosopher to answer th

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Brad Stulberg Guest

Topics Discussed

Episode Summary

Executive Summary: The episode argues that modern metrics, algorithms, and performative self-improvement can hijack our values, replacing internal purpose with external scorekeeping. Brad Stulberg defines excellence as values-aligned, deeply engaged effort in worthwhile work, emphasizing curiosity, consistency, satisfaction, and the ability to absorb failure and success without losing meaning.

Main Topics: Metrics, alienation, and the “machine” (Priority: 5/5): The host frames modern life as dominated by external quantification—social media metrics, academic rankings, wearable data—that can replace intrinsic values with a bureaucratic drive to optimize numbers. Pseudo-excellence and performative self-improvement (Priority: 5/5): Stulberg critiques influencer-driven routines, wellness grifts, and hyper-optimized habits that look like greatness but mainly serve attention, monetization, and identity performance. Defining excellence as values-aligned engagement (Priority: 5/5): Excellence is presented as involved, meaningful effort toward goals that align with one’s values, producing mastery, mattering, and intrinsic satisfaction rather than just visible success. Flow, “shitty flow,” and attention (Priority: 4/5): The conversation distinguishes productive immersion in craft or relationship from addictive, low-value immersion in doomscrolling, gambling, or passive entertainment. Curiosity, consistency, and the craft mindset (Priority: 4/5): Stulberg argues that long-term excellence depends on curiosity after early gains plateau, plus steady repetition and attention to process over flashy hacks. Failure, disappointment, and emotional recovery (Priority: 4/5): Failure is treated as inevitable and painful; the key is allowing limited time to grieve, then returning to the work without self-protective disengagement. Satisfaction over happiness (Priority: 4/5): Stulberg distinguishes fleeting happiness from the deeper feeling of being situated and satisfied—especially when immersed in meaningful work, family, or relationships.

Key Arguments: Modern systems of ranking and quantification can displace intrinsic motivation, turning people into optimizers of external validation rather than seekers of meaning. Alienation is not only social distance but also distance from one’s own thoughts, values, and the work at hand. Pseudo-excellence is a performance of greatness—elaborate routines, wellness protocols, and identity branding—rather than actual mastery. Pseudo-excellence often functions as a grift: it keeps lonely audiences engaged, turns them into customers, and sells the fantasy of control. Flow is not inherently good; “shitty flow” shows that total absorption can also be wasted on low-value behaviors like scrolling or gambling. Excellence requires values because success alone can be morally empty, and achievements without values can still be corrupt or harmful. External success matters, but it does not guarantee fulfillment; the arrival fallacy explains why winners often remain unsatisfied after achieving their goals. Curiosity sustains progress after novelty fades, helping practitioners continue improving even when gains become tiny. Obsession is useful only up to the point that it remains harmonious; once it becomes compulsive and identity-fused, it becomes risky and unhealthy. The work changes the worker: goals and practices shape character, not just outcomes. A satisfying life is built on meaningful effort, good people, the right mountains to climb, and the ability to recover from setbacks. Happiness is fleeting; satisfaction is more stable and often coexists with grief, challenge, and effort.

Data Points: Podcast downloads: 3.4 million - Used in a critique of a prominent self-help speaker whose anti-fame message is undercut by appearing on a hugely popular podcast Deadlift progression: 716 lbs to 723 lbs in 6 months - Brad Stulberg cites powerlifter Lane Norton’s slow, curiosity-driven improvement Deadlift history: 8 years - Time it took Lane Norton to progress from 716 pounds to 723 pounds Workout/routine timing: 4:00 a.m. to 6:30 a.m. - Example of pseudo-excellence influencer routines designed to signal discipline Marginal gain example: 0.5% to 2% - Illustrative tiny benefits from interventions like beetroot juice, buffers, or sleep tweaks Grief/celebration rule: 48 hours - Stulberg’s personal rule for allowing limited time to process failure or success before returning to work

Pivotal Quotes: "“The internal value of, I want to answer the world's deepest questions, was replaced by the external value of make number go up.”" — Derek Thompson: Opening critique of modern metrics and quantified selfhood "“I define excellence as involved engagement in something worthwhile that aligns with your values.”" — Brad Stulberg: Stulberg’s core definition of the book’s central concept "“The things you work on you.”" — Brad Stulberg: On how sustained effort and intimate engagement shape character and identity

Implications: Listeners are urged to reject metric addiction and performative optimization, and instead build lives around values, craft, curiosity, and resilience. For creators and professionals, the lesson is to prioritize meaningful work over attention metrics and to treat success as secondary to integrity and satisfaction.

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