This Week in Startups
This Week in Startups

YouTube shorts vs. TikTok, Crypto contagion, Twitch ad changes, China found aliens? | E1485

First, we’ll dig into the creator economy: Youtube shorts almost has as many users as TikTok (3:06), and Twitch is changing how they pay creators (24:00). We quickly hit on some breaking news as The Federal Reserve approved its steepest interest rate increase since 1994 and signaled it would continu

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Episode Summary

Executive Summary: The episode blends creator-economy competition with a deep dive into crypto’s accelerating collapse, plus a brief but earnest discussion of alien-signal reporting. Hosts argue YouTube Shorts is catching TikTok because of creator lock-in and platform scale, while Twitch is adjusting payouts to keep creators. The bulk of the show condemns leveraged crypto behavior and Michael Saylor’s maximalist rhetoric as dangerous, and closes with reactions to Fed tightening and a possible recession.

Main Topics: YouTube Shorts vs. TikTok (Priority: 5/5): The hosts discuss Google’s disclosure that YouTube Shorts has reached scale comparable to TikTok, arguing YouTube has an advantage because creators can reuse existing audiences and stay within one ecosystem. Creator monetization and Twitch’s payout changes (Priority: 4/5): Twitch is expanding its ad-revenue sharing program to attract and retain creators, reflecting how central revenue splits have become in the creator economy. Crypto contagion and market collapse (Priority: 5/5): They examine the collapse of Three Arrows Capital, the Celsius withdrawal freeze, and broader leverage-driven liquidations, framing the situation as a contagion spreading through crypto markets. Michael Saylor and Bitcoin maximalism (Priority: 5/5): A long critique of Michael Saylor’s public encouragement to devote time, money, and even mortgaged assets to Bitcoin, which the hosts describe as irresponsible, cult-like, and potentially legally risky. Youth, social media, and creator fame (Priority: 3/5): The conversation turns to the age at which children should use social platforms, the risks of viral fame, and examples like Ryan’s Toy Review and Charlie D’Amelio as symbols of the creator economy’s upside and dangers. Fed rate hike and macro uncertainty (Priority: 3/5): The hosts react to the Federal Reserve’s largest rate hike since 1994, debating whether it will tame inflation or mainly restrict access to money without fixing supply-side problems. China’s reported alien signal detection (Priority: 2/5): They briefly discuss a report that China’s giant radio telescope may have detected signals from an advanced civilization, mixing skepticism with enthusiasm for more investment in SETI-style search efforts.

Key Arguments: YouTube Shorts is gaining on TikTok because creators benefit from existing audiences and a single platform ecosystem, making it easier to post and monetize. TikTok’s scale and ad performance show it is not a fad; social algorithms create highly valuable psychographic targeting that advertisers will pay for. Twitch is correct to improve creator payouts, but matching YouTube’s 55% split is not aggressive enough to win creators away. The crypto market is experiencing contagion: leveraged borrowing against volatile assets creates forced liquidations that push prices down further. Three Arrows Capital, Celsius, and related firms illustrate how opaque, highly leveraged crypto finance can rapidly spread losses to retail investors. Michael Saylor’s advice to mortgage homes and spend all time buying Bitcoin is framed as reckless because it blurs advocacy, self-interest, and financial advice. The hosts believe regulation is likely to become much stricter because crypto presented itself with a financial veneer while lacking basic protections. Children can’t fully understand the consequences of public posting, and viral fame can distort development or exploit minors economically. The Fed’s rate hikes may slow inflation but also risk tightening credit and worsening affordability without addressing concentrated supply problems. If alien-signal reporting is real, it would be one of the most important technology/science stories of the decade and deserves more investment in detection capabilities.

Data Points: YouTube Shorts monthly active users: 1.5 billion - Google disclosure cited during the creator-economy discussion YouTube total monthly users: 2 billion+ - Used to show Shorts’ scale within YouTube Estimated TikTok monthly active users: 1.6 billion - Third-party estimate cited as comparison to Shorts TikTok 2021 revenue: $58 billion - ByteDance-wide revenue figure mentioned as evidence of scale TikTok ad revenue in 2020: $3.8 billion - Referenced as the starting point for growth over the next year TikTok ad revenue in 2022 (projected): $11.6 billion - Projected/estimated ad revenue discussed in the clip Charlie D’Amelio estimated earnings: $17.5 million - Mentioned as the highest-earning TikTok creator in 2021 Ryan’s Toy Review revenue: $29 million - A producer cited a 2019 estimate while discussing child creator economics Twitch ad revenue split: 55% - Twitch is moving to a 55% ad revenue share for creators 3AC reported crypto assets under management at peak: close to $10 billion - Estimated peak size of Three Arrows Capital in the discussion 3AC liquidation amount: at least $400 million - Sources said lending-firm liquidations totaled at least this amount Celsius users: 1.7 million - Withdrawal freeze affected user base size mentioned on the show Celsius assets under management: almost $12 billion - The firm’s scale before the pause was discussed MicroStrategy Bitcoin holdings: 129,218 BTC - Discussed while analyzing Michael Saylor’s exposure MicroStrategy Bitcoin purchase cost: $3.97 billion - Total spent on the company’s Bitcoin holdings Average MicroStrategy purchase price: $44,645 per BTC - Referenced in the discussion of unrealized losses Saylor-related paper loss: at least $1.2 billion - The Street estimate mentioned during the Bitcoin segment Fed benchmark rate after hike: 1.5% to 1.75% - The new target range announced in the breaking-news update Fed hike size: 0.75 percentage points - Described as the largest increase since 1994 Current recession read from Atlanta Fed: Q2 flat, not negative - Used to say the technical recession call was being questioned China telescope diameter: 500 meters - The SkyEye radio telescope used in the alien-signal story

Pivotal Quotes: "Use all your time to acquire Bitcoin, finance entities and weaker currencies to buy Bitcoin." — Michael Saylor: Quoted from the clip the hosts played to criticize Bitcoin maximalism and financial advice "I think the government needs to really think and hold the Chinese government to reciprocity." — Jason Calacanis: Part of the argument that TikTok should face restrictions if U.S. platforms are blocked in China "This feels like he’s manic." — Molly: Reaction to Michael Saylor’s intensity and perceived cult-like certainty in the Bitcoin clip

Implications: Creators and platforms will keep battling through pay incentives and ecosystem lock-in. Crypto’s collapse likely accelerates regulation and public distrust. The Fed’s tightening may cool demand but raise pain for consumers. Alien-signal coverage shows science breakthroughs can still capture attention amid market turmoil.

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About This Week in Startups

Jason Calacanis covers startups, tech, markets, media, and all the hottest topics in business and technology. He also interviews the world’s greatest founders, operators, investors, and innovators.

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