Yet Another Value Podcast
Yet Another Value Podcast

Zack Buckley on $PRTH's take private

In November 2025 Priority Technology's (PRTH, disclosure: long) chairman and CEO offered to take the company private at $6.00 to $6.15 a share, two days after a bad print knocked the stock from seven to five. Zack Buckley wrote a public letter opposing it. His sum of the parts gets to roughly $

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Episode Summary

Executive Summary: The episode examines Priority Technology Holdings (PRTH), focusing on its underappreciated high-margin Treasury segment and the ongoing special committee process after CEO/chairman Tom Priore proposed taking the company private at $6.00-$6.15 per share. Both hosts argue the bid appears far below intrinsic value, citing public and private comps and the business’s recurring cash flow.

Main Topics: Priority Tech business breakdown (Priority: 5/5): Zach Buckley explains PRTH as three businesses—merchant solutions, payables, and treasury solutions—with Treasury as the core value driver due to its software-like recurring economics and high margins. Treasury Solutions economics (Priority: 5/5): The Treasury segment, led by CFTPay, is framed as a high-margin embedded infrastructure business serving debt settlement and other enterprise partners, with recurring enrollment, servicing, and transaction revenue. Valuation versus payment-sector comps (Priority: 5/5): The discussion contrasts PRTH’s current valuation with recent payment and software comps, arguing that even conservative multiples imply materially higher upside than the market price. Take-private proposal and fairness debate (Priority: 5/5): The hosts dissect Priore’s November offer to buy PRTH at $6.00-$6.15, arguing the bid is opportunistic and well below fair value, especially given prior trading levels and later comps. Special committee process and timeline (Priority: 4/5): They discuss the long-running special committee review, the retention of Barclays and Paul Weiss, and how a prolonged timeline may indicate serious negotiations or a third-party sale process. Disclosure, governance, and strategic alternatives (Priority: 4/5): The conversation covers the January 2025 secondary offering, the chairman’s majority ownership, the lack of public updates on the process, and the possibility of a strategic buyer or higher private bid.

Key Arguments: PRTH is not a simple payments company; Treasury Solutions is the economically dominant business and deserves a higher multiple than conventional payments processors. Over 90% of the company’s business is recurring or reoccurring, supporting predictability and free-cash-flow durability. Treasury generated about $215 million of revenue and about $180 million of adjusted EBITDA, implying roughly an 84% EBITDA margin. The take-private offer of $6.00-$6.15 per share is far below estimated intrinsic value, with sum-of-the-parts estimates around $17-$19 per share. Recent transaction comps, especially Payoneer, support significantly higher implied valuations even after accounting for comp differences. The long special-committee process may reflect real negotiation, a search for third-party bids, or price discovery after recent market comps. Even in a downside case, the offer provides some floor value; in the upside case, a transaction or rerating could produce substantial gains. PRTH’s leverage is manageable relative to peers because cash flow is recurring and debt is being paid down quarter by quarter.

Data Points: Recurring/reoccurring revenue mix: Over 90% - Zach says most of Priority’s business is recurring or reoccurring, supporting predictability. Treasury share of business: About 60% - Treasury Solutions is described as the majority of value and revenue contribution. Treasury revenue: $215 million - Approximate annual revenue cited for the Treasury segment. Treasury adjusted EBITDA: About $180 million - Approximate EBITDA generated by Treasury Solutions. Treasury EBITDA margin: Roughly 84% - Used to show software-like economics and high profitability. Treasury gross margin at acquisition: 93.5% - FinSera/CFTPay was sub-scale but already very high gross margin when acquired in 2021. Treasury EBITDA margin at acquisition: 68% - Margin at the time of the FinSera acquisition in 2021. Business growth: Tripled EBITDA in the last four years - Used to illustrate strong execution in Treasury Solutions. Current free cash flow valuation: 4x-5x free cash flow - Zach argues PRTH trades at a very low FCF multiple today. Free cash flow per share growth: 10%+ annually - Describes recent growth in per-share cash generation. Merchant comp valuation: 8.3x EBITDA - Payoneer transaction cited as a recent public/private comp for the payments component. Implied price from Payoneer comp: About $12/share - Zach says even that conservative comp implies more than 100% upside from around $5.50. Current share price mentioned: Around $5.50 - Used as a reference point in the discussion of upside from valuation comps. Take-private offer: $6.00-$6.15/share - Priore’s proposed acquisition range for minority holders. Stock drawdown before bid: Over 50% - Zach notes the stock had fallen sharply before the proposal. Chairman ownership: About 56% - Priore’s controlling stake was cited as a key governance factor. Board/insider ownership: About 2%-3% - Additional insider ownership beyond the chairman’s stake. Net debt / EBITDA: 3.8x - Current leverage level discussed as declining quickly. January 2025 secondary offering price: $7.75/share - Used as a data point showing prior market-clearing value above the take-private bid. Special committee legal add-backs: About $3 million - Host notes legal costs associated with the strategic process increased adjusted EBITDA add-backs. Potential public company cost savings: $4 million-$5 million per year - Used to argue a take-private transaction could create additional value through SG&A savings.

Pivotal Quotes: "Priority today is trading between four and five times free cash flow for a business that's consistently growing free cash flow per share at 10% plus." — Zach Buckley: Core valuation argument for why PRTH is deeply undervalued. "Treasury Solutions isn't going anywhere. Like AI is not displacing that." — Zach Buckley: Response to concerns about disruption risk and business durability. "I think fair value is likely to be realized." — Zach Buckley: Comment on the special committee process and expected outcome.

Implications: Listeners should view PRTH as a special-situation value idea with asymmetric upside: a low-ball take-private offer may anchor downside, but Treasury’s economics and comparable transactions suggest materially higher fair value if the process results in a sale or rerating.

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About Yet Another Value Podcast

Yet Another Value Podcast is a new podcast from Andrew Walker, the founder of yetanothervalueblog.com/. We interview top investors and dive deep into stocks and companies they are currently working on and investing in. While nothing on this channel is investing advice and everyone should do their own diligence, our goal is to frequently feature edgy and actionable value and/or event driven ideas. Please see our legal and disclaimer at: https://yetanothervalueblog.substack.com/p/legal-and-disc...

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