Episode Summary
Executive Summary: Bloomberg reporter Zeke Faux discusses his book Number Go Up and argues that much of crypto’s boom relied on speculative price momentum, circular token incentives, opaque intermediaries, and weak oversight rather than durable utility. Through reporting on Tether, NFTs, Axie Infinity, Celsius, Terra/Luna, and FTX, he describes financial losses, fraud allegations, and wider harms, while making the case for transparency and financial regulation.
Main Topics: Crypto’s speculative “number go up” model: Faux says rising prices and stories of early winners attracted new buyers, reinforcing a self-perpetuating cycle. He compares the dynamic to pyramid schemes: it depends on continued inflows and breaks down when buyers run out. Circular token economies and weak practical utility: The discussion examines StepN, Axie Infinity, NFTs, and ICOs, where tokens or in-game assets were often valuable mainly because users expected others to buy them. Faux questions whether complicated blockchain-based products solve problems better than conventional services. Tether and crypto’s reliance on opaque intermediaries: Faux describes investigating Tether’s reserve claims and the red flags around its banking and leadership. Despite the concerns he recounts, Tether remained pegged to a dollar and grew substantially; higher Treasury yields could also make its business highly profitable if its reserves are as reported. FTX, Celsius, Terra/Luna, and accountability: The interview reviews the collapses of major crypto firms and projects, including allegations that FTX customer funds were misused. Faux argues that a business’s investments paying off would not excuse using customer money without permission, and that the evidence points beyond mere mismanagement. Real-world harms linked to crypto: Faux reports on losses among Axie Infinity players in the Philippines, North Korean theft of crypto assets, and scam compounds in Southeast Asia that use Tether to move proceeds. He says crypto can make some crimes easier to conduct at scale and harder to investigate. Investigative reporting and financial regulation: Faux explains how patient reporting uncovered crypto and lending abuses, including merchant-cash-advance lenders using confessions of judgment. He argues that disclosure and oversight rules exist to protect customers from precisely the kinds of hidden risks seen in crypto.
Key Arguments: Crypto’s price appreciation can function as its own sales pitch: rising prices draw attention and buyers, but the cycle requires a continuing supply of new participants and can reverse sharply. Many token projects had circular incentives: users bought tokens or digital assets to earn more tokens, while the assets’ value depended on continued demand rather than a clear independent use. Crypto has not eliminated the need for trust. Users still depend on exchanges, stablecoin issuers, and other intermediaries, even when those entities are opaque or accused of misconduct. A claimed stablecoin peg and continued market use do not by themselves settle questions about reserves or governance; Faux recounts red flags around Tether while noting that it continued trading at about one dollar. Using customer funds without authorization remains wrongful even if an investment made with those funds later becomes profitable; FTX’s alleged conduct cannot be excused by possible asset recoveries. The harms extend beyond investor losses: Faux links crypto activity to stolen funds, vulnerable players taking on debt, and large-scale online scams and human trafficking. Financial regulation, disclosure, and transparency are important safeguards. Faux argues that the absence of these protections helped conceal losses and enabled misconduct.
Data Points: Bitcoin price cited: $35,000 peak that week; about $32,000 afterward - Barry Ritholtz gave this late-October 2023 market context at the beginning of the interview. Tether tokens when Faux began investigating: 50 billion tokens - At a one-dollar peg, the tokens implied roughly $50 billion in reserves, which Faux said he tried to trace. Tether supply discussed in the interview: About $84 billion, later described as $85 billion - Faux said Tether had grown since his investigation began and discussed the potential earnings from holding reserves in Treasuries. Energy use attributed to Bitcoin mining: More than the whole country of Argentina, by some estimates - Faux described the energy-intensive computing involved in Bitcoin mining. Axie Infinity players in the Philippines: More than 1 million - Faux said many people played the game; he described meeting people who had borrowed money to buy teams of monsters and then lost it. Crypto theft linked to the Axie Infinity ecosystem: $600 million - The interview says North Korean hackers stole stablecoins and ether from an exchange affiliated with the game; Faux cited U.S. government claims connecting such thefts to North Korea’s weapons program. Workers in Southeast Asian scam compounds: As many as 200,000 - Faux cited a United Nations estimate of people working in scam compounds. Initial coin offerings described as fraudulent: 80% - Ritholtz cites this figure from the book during their discussion of the 2017 ICO boom. Interest rates promoted by Celsius and Terra-related products: Up to 18% for Celsius; about 18–19% for Terra’s Anchor Protocol - The speakers use these advertised returns to question how the products could sustain such yields. Congressional recipients of FTX donations: One in three members of Congress - Ritholtz asks about this figure; Faux describes SBF’s donations to both parties and a strategy of routing contributions through political allies. FTX donation to Biden’s campaign: About $5 million - Faux cites this as an example of SBF’s political giving.
Pivotal Quotes: "The most important innovation in Bitcoin is number go up technology." — Unnamed speaker at a Bitcoin conference, as recalled by Zeke Faux: The phrase captures the price-feedback loop Faux sees as central to crypto’s appeal and business model. "Crypto, it's always sold as trustless. And in reality, it turns out you keep having to trust these people who prove themselves to be totally untrustworthy." — Zeke Faux: Faux summarizes the gap between crypto’s promise of decentralization and users’ reliance on exchanges and other intermediaries. "If this crypto stuff was so great, it would sell itself. You wouldn't need to be pushing it on people." — Zeke Faux: Faux uses adoption and usability as tests of whether crypto products provide compelling real-world value.
Implications: Listeners should distinguish rising prices from durable utility and scrutinize reserve claims, yields, and custody arrangements. For the industry, the cases described strengthen arguments for disclosure, customer-fund safeguards, and enforcement; the reported harms also show why crypto’s effects reach beyond investors.
About Masters in Business
Barry Ritholtz speaks with the people that shape markets, investing and business.