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102 - The Emerging Metaverse | Sam Englebardt & Richard Kim

Sam Englebardt is a co-founder and partner at Galaxy Digital, and is the founding general partner of Galaxy Interactive, which invests in next-generation interactive entertainment. He is also a content producer of film and television, working in a broad range of traditional & digital businesses.

Featured Speakers

Richard Kim Guest

Topics Discussed

Episode Summary

Executive Summary: The episode argues that the metaverse is not a predefined product but an emergent shift from physical to digital identity, community, and value creation. Sam and Richard of Galaxy Interactive say gaming is the leading edge, but current play-to-earn and NFT models are often unsustainable, overly scarce, or too speculative. The real opportunity is in open, user-generated, socially meaningful worlds that enable participation, self-expression, and real-world impact.

Main Topics: Defining the metaverse (Priority: 5/5): The guests define the metaverse less as VR or a single platform and more as a world where digital identity, social life, and value become as real and important as physical life. They stress that people are already spending most of their conscious time in digital spaces. Gaming as the gateway (Priority: 5/5): Gaming is framed as the spearhead of metaverse adoption because digital worlds, virtual goods, and in-game economies already exist there. The guests argue that future metaverse experiences will be built around games, markets, and content creation. Why current play-to-earn is flawed (Priority: 5/5): They criticize many current blockchain games for being speculative, scarcity-driven, and built by slapping tokens onto existing mechanics. The better model is abundance, rewards for contribution, and economies designed for long-term sustainability. Emergence and user-generated content (Priority: 5/5): A recurring theme is that the metaverse will build itself through emergent behavior, not top-down design. User-generated content, viewer participation, and community-driven loops are essential to creating lasting digital worlds. Meaning, purpose, and enablement (Priority: 4/5): Galaxy Interactive says it wants to back projects that create meaning, not merely escape. The guests argue the most powerful digital worlds let people build identity, learn skills, express themselves, and create real social value. Decentralization and open economies (Priority: 4/5): Decentralization matters most for composability and user control, though the guests say it is less critical in gaming than in DeFi. They note legal/regulatory tensions around tokens that derive value from centralized efforts. Market overheating vs long-term opportunity (Priority: 4/5): They see the sector as highly hyped in the short run, with too much capital flowing into land, guilds, and copycat token models. But they remain extremely bullish over a 5-10 year horizon on persistent digital worlds and better-designed economies.

Key Arguments: The metaverse is best understood as a shift in what counts as real: digital identities, relationships, and economies are becoming as important as physical ones. Gaming is the leading indicator of metaverse behavior because younger generations already build identity and community inside games. Most current play-to-earn games are unsustainable because they borrow web2 game design and add tokens without rethinking the economy. Open economies should optimize for abundance and contribution, not artificial scarcity and exclusion. Soft currency should function as an in-game balancing tool, while hard currency should capture equity-like upside for believers without forcing every player to speculate. The best game economies will reward users for time and proof of work, but avoid turning play into labor or microtransaction-heavy work. Emergent behavior and user-generated content are prerequisites for durable digital worlds; no one can fully predesign a metaverse. Meaning comes from community and shared creation; the most valuable virtual spaces are long-term social systems, not short-term trading vehicles. Decentralization matters mainly because it enables composability and user-owned identity across worlds, not because every game must be fully permissionless. The sector is overhyped in the short term, but the foundational trend toward immersive digital life is real and likely decade-long.

Data Points: Galaxy thesis published: Third quarter of 2020 - They referenced their original metaverse/gaming thesis deck Sandbox/UCG thesis count: 7-8 themes - The deck included multiple sub-theses like social sandboxes, creator economy, and Web3 Axie/Play-to-earn style concern: 99.99% - They said simply adding a token to an existing mobile game will fail in almost all cases NFT/gaming market timing: 5-10 years - Ryan and David contrasted today’s projects with the longer-term metaverse opportunity Microsoft-Activision acquisition premium: 45% premium - Used as evidence that major companies are making serious metaverse/gaming bets Activation/Blizzard deal size: $68.7B - Referenced as a major gaming M&A event (largest gaming deal ever) Rival Peak engagement: Highest engagement experience Facebook had ever launched - Genvid’s interactive live event was cited as proof of viewer participation demand Rival Peak format: 12 contestants - The experience featured 12 AI-controlled characters on an island Current onboarding cost example: $15,000 - A costly metaverse land example was cited as excluding most users Gaming discussion horizon: Decades - They repeatedly framed the metaverse as a multi-decade exodus from physical to digital worlds

Pivotal Quotes: "you've hit the metaverse when you have to ask the question: wait, which reality?" — Michael Fann (cited by Richard): Used as a definition of the metaverse when digital and physical realities blur "we are in the early days, but in the middle of an exodus, in many respects, from the physical world to these immersive digital worlds" — Sam Engelbart: Galaxy Interactive’s overarching investment thesis "The next wave of play-to-earn gaming that's going to be really successful are the games that give players value for their time without ever asking them to buy anything" — Richard Kim: On designing sustainable blockchain games that feel like play, not work

Implications: Listeners should expect metaverse winners to look less like speculative token projects and more like enduring social platforms: games, tools, and economies that reward creation, identity, and community. The biggest opportunities are still early, but poor designs and hype traps will likely fail.

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