Accidental Tech Podcast
Accidental Tech Podcast

393: We’re the Bit Company

* Black. Lives. Matter. * Follow-up: * Bump starts and heel/toe * Design resources for developers * /r/UI_Design * Refactoring UI * Fortnite/Epic * “Seasons”, and Chapter 2 Season 4 * Tim Sweeney’s tweet * Cross-play won’t work anymore (via The Verge) * Corporate Relationship Management * Microsoft

Featured Speakers

Marco Arment, Casey Liss, John Siracusa Host

Topics Discussed

Episode Summary

Executive Summary: The episode centers on Black Lives Matter and systemic racism before turning to a dense follow-up on Apple vs. Epic, cross-play, and App Store economics. The hosts argue Apple is behaving aggressively and tone-deaf toward developers, then broaden into an antitrust discussion about platform power, regulation, and whether Apple’s policies are simply bad business or something more structural. The back half includes practical listener Q&A and a long, detailed story about John’s Mac Pro sleep/wake failure and recovery effort.

Main Topics: Black Lives Matter and systemic racism: The hosts open with a direct statement supporting Black Lives Matter, condemning police violence, and emphasizing that racism is a persistent systemic issue rather than a passing news cycle. Apple vs. Epic and Fortnite fallout: A major section examines the Epic lawsuit, Apple’s termination threats, Fortnite’s seasonal model, and the impact on iPhone, iPad, and Mac users losing updates and cross-play. Apple, developers, and corporate relationship management: The hosts contrast Apple’s conduct with prior platform negotiations, arguing that Apple is mishandling relationships with developers and partners in a way that damages trust and ecosystem health. Antitrust, monopoly power, and tech regulation: A long debate explores whether Apple is actually a monopoly, how antitrust should be measured, and why broader regulation may be needed for big tech even if Apple itself is not yet in Microsoft-like monopoly territory. Listener follow-up and practical tech advice: The episode answers follow-up about manual transmission driving, UI design resources, spam filtering, and cable storage, with listeners contributing concrete recommendations and use cases. John’s Mac Pro sleep/wake debugging saga: The closing after-show is dominated by a detailed hardware/software troubleshooting story involving a Mac Pro that would not wake from sleep, ultimately traced to the T2/BridgeOS path and a broken APFS system volume situation.

Key Arguments: Racism and police violence are systemic and ongoing; attention should not fade just because the news cycle moves on. Apple’s actions against Epic are not just a legal fight; they are public-facing behavior that harms Apple’s reputation with developers and users. Fortnite’s seasonal update model makes App Store blocking especially damaging because outdated clients become unusable for cross-play and new content. Apple’s handling of App Store rules is increasingly aggressive, inconsistent, and tone-deaf, especially around in-app purchases. Epic and Microsoft align on Unreal Engine because weakening engine viability harms the wider game ecosystem, not just Epic. Apple may not yet have the monopoly power Microsoft had, but its share of mobile spending and platform gatekeeping deserve closer scrutiny. The current App Store policy is too messy and subjective; a simpler rule allowing apps to handle their own payments could be healthier long term. Broader tech regulation should target consumer rights and market abuses across companies, not just Apple. Manual transmission advice and other technical recommendations should be framed as optional performance/skill upgrades, not requirements. Good spam filtering is generally server-side; different providers have different strengths, and false positives can become a real problem. Cable management is best handled by aggressive pruning rather than storing huge inventories of old cables. John’s Mac Pro problem illustrates how beta software, firmware, and T2/BridgeOS can interact in non-obvious ways and create hard-to-debug failures.

Data Points: Epic’s iOS revenue share: 12% - Apple’s lawyer argument, as relayed on the show, that most Epic business is elsewhere and iOS is only a minority of revenue. Mint Mobile plan price: $15/month - Sponsor mention for Mint Mobile’s low-cost wireless service. Mint Mobile data options: 3, 8, or 12 GB - Mint Mobile plans described during sponsorship read. Backblaze price: $6/month - Unlimited computer backup plan promoted in sponsor segment. Backblaze trial length: 15 days - Free trial offered without credit card requirement. Linode promo credit: $20 - New account credit with promo code ATP2020. Mac Pro storage moved: About 2.5 TB copied - John’s backup copy from internal drive to an external drive during the Mac Pro recovery process. Backup copy time: About 9 hours - The direct copy of the Mac Pro internal drive to the new external drive. Fortnite season deadline: The current season ends the next day (Thursday, August 27th) - Listener note explaining why missing iOS updates would quickly make the app useless. Apple/Google charging debate: 30% - Repeated reference to Apple’s standard App Store commission and the central issue in the platform dispute. Potential Apple Pay web fee: ~0.1% - John’s recollection of Apple Pay on the web carrying a very small merchant fee compared with App Store rates.

Pivotal Quotes: "Power concedes nothing without a demand." — Show (Frederick Douglass quote read aloud): Used to argue that protest and pressure are necessary for civil rights progress. "Apple should go to that school." — John: Said after describing how console makers and Epic eventually worked out cross-play; a criticism of Apple’s relationship management. "I can only conclude as like a hopeful point of view that where I hope this company has not gone insane." — Marco: A frustrated reaction to Apple’s increasingly aggressive public and legal posture toward developers and in-app purchases.

Implications: Listeners get a clear view of why the Apple–Epic fight matters beyond one game: it affects platform power, developer trust, and consumer choice. The Mac Pro saga also underscores how firmware and beta OS changes can create deep, hard-to-isolate failures.

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