Unchained
Unchained

Bitcoin Treasury Companies Are Taking Off. Could They Eventually Crash? - Ep. 843

Public crypto treasury companies are in the news right now. Just this week, Sharplink Gaming announced a $425 million raise to create an Ethereum treasury vehicle, backed by Consensys. Meanwhile, Trump Media said it will buy $2.5 billion worth of bitcoin. And in a headline grab, GameStop revealed a

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Cosmo Giang Guest

Topics Discussed

Episode Summary

Executive Summary: Cosmo Giang argues that crypto treasury companies are taking off because public markets now strongly want crypto exposure and can reward firms that raise capital to buy more tokens. He explains the structures, risks, and valuation logic behind these vehicles, arguing that some can rationally trade above NAV if they grow coin-per-share faster than the asset itself. The episode also briefly covers major crypto news of the week.

Main Topics: Why crypto treasury companies are surging (Priority: 5/5): Giang says the trend was catalyzed by early successful deals like DeFi DevCorp and Cantor Equity Partners, plus strong investor appetite for crypto-linked equities in a more regulation-friendly market. How treasury vehicles are structured (Priority: 5/5): He outlines two main routes: taking a SPAC public or using a small Nasdaq-listed shell company, then funding purchases via PIPE equity or convertible debt. PIPE vs. convertible debt risk profile (Priority: 4/5): PIPE investors take common equity risk/reward, while convert investors get downside protection and capped upside; Giang says current deals are mostly PIPEs because buyers are crypto-native and already long the assets. Which assets can support these vehicles (Priority: 5/5): Bitcoin is the clearest fit, but Giang says Solana, ETH, and possibly XRP can also work if they have enough awareness, retail attention, and marketing power. Why MicroStrategy can trade above NAV (Priority: 5/5): He argues that investors may rationally pay a premium if the company can grow bitcoin-per-share faster than holding spot BTC, making the equity potentially more attractive than direct coin ownership. Risks of reflexivity and forced selling (Priority: 4/5): Giang acknowledges leverage-driven reflexivity risk but says most treasury companies are equity-financed, so forced-selling risk is limited unless they take on meaningful debt. Weekly crypto news roundup (Priority: 3/5): The latter half of the episode summarizes headlines including SUI’s exploit response, Circle’s IPO, Mango Markets legal developments, a kidnapping tied to Bitcoin keys, Saylor/Arkham transparency tensions, SBF’s possible early release, strategic Bitcoin reserve initiatives, and Kobe’s Sonar launch.

Key Arguments: Crypto treasury companies are proliferating because public markets now have strong demand for crypto-linked exposure and are rewarding new issuance structures. The trend began with early, well-received transactions such as DeFi DevCorp and Cantor Equity Partners, which created a template others want to copy. SPAC/d-SPAC structures and Nasdaq shell-company takeovers are the two main public-market routes for launching treasury vehicles. PIPE equity and convertible debt are the primary financing tools; PIPEs dominate early deals because crypto-native participants are already long the underlying asset and do not need downside protection. Convertible debt becomes more attractive as the deals get larger and attract more traditional finance investors seeking downside protection. Pure-play treasury vehicles are preferable to mixed-business companies because public markets usually reward simpler, more focused stories. Bitcoin is the most obvious underlying asset because of its brand recognition and demand; Solana is next most plausible because of strong mindshare and higher upside potential. ETH and XRP could also work if the issuers can build a compelling marketing narrative and attract enough awareness. MicroStrategy’s premium can be rational if management can increase bitcoin-per-share faster than the asset’s own appreciation, especially through accretive capital raising. These companies create reflexive upside, but most are not likely to become forced sellers because they are mostly equity-financed rather than debt-financed. For underlying token holders, equity volatility may matter less than it does to shareholders because the treasury company’s stock price does not automatically force token sales. Investors should focus on premium-to-NAV and growth in token-per-share when evaluating these vehicles.

Data Points: Trump Media Bitcoin treasury raise: $2.5 billion - Announced as part of the surge in public crypto treasury companies. Sharplink Gaming Ether treasury raise: $425 million - Raised to create an Ether treasury company. GameStop Bitcoin purchase: $500 million - Announced a Bitcoin acquisition. VivoPower XRP treasury raise: $121 million - Raised to launch an XRP treasury. Cantor D-SPAC raise: close to $700 million - Referenced as an early high-profile digital-asset treasury transaction. Number of pitches Cosmo has taken: 50 - He said he has taken roughly fifty pitches from people trying to do similar deals. Bitcoin share growth example: 50% a year for two years - Used to explain how a premium NAV holder could end up better off than buying spot BTC. MicroStrategy bitcoin-per-share growth last year: 74% - Cited as evidence that the company can grow coin-per-share quickly. MicroStrategy premium to NAV: 2x - Used as the example of buying half a Bitcoin via the equity instead of one full BTC spot. Conversion premium on convertibles: 30%-35% above current price - Typical conversion terms described for convertible debt in these structures. Observation on asset awareness: top 10 to top 20 - Giang said only widely recognized assets in roughly the top 10-20 can likely sustain these vehicles. Bitcoin market cap reference: $2 trillion - Used to contrast Bitcoin’s size with Solana’s potential upside. Strategy holdings disclosed by Arkham: 454,231 BTC - Arkham claimed Strategy’s primary address held this amount. Arkham value estimate: $48.8 billion - Reported value of Strategy’s primary Bitcoin address. Additional BTC Arkham claimed to identify: 70,816 BTC - Arkham said it found additional holdings linked to Strategy. Combined Arkham estimate: $54.5 billion - Arkham’s total estimated value of Strategy-linked holdings. SUI exploit amount: $220 million - The weekly recap described the Cetus exploit on Sui. Funds targeted for recovery: $160 million - Amount still held in attackers’ wallets that Sui proposed to recover. Circle IPO target: about $600 million - Circle planned to raise this amount through its IPO. Circle IPO size: 24 million Class A shares - Shares included in the offering. Potential Circle valuation: over $5.4 billion - Estimated valuation if the IPO succeeds. USDC freeze: $57 million - Circle froze USDC linked to Argentina’s Libra token. Mango Markets exploit amount: $110 million - Referenced in the overturned fraud convictions discussion. BOP projected release for SBF: December 2044 - Possible early release date for Sam Bankman-Fried. Original SBF sentence: 25 years - Sentence imposed in March 2024. Pakistan mining allocation: 2,000 megawatts - Electricity set aside for Bitcoin mining and AI data centers. U.S. strategic Bitcoin reserve size: around 200,000 BTC - Current reserve level referenced by David Sachs. Echo/Sonar first offering: 10% of XPL supply - Plasma’s sale on Kobe’s Sonar platform. Plasma fundraising target: $50 million - Target raise for the first live Sonar offering. Plasma valuation: $500 million - Implied valuation for the token sale. James Wynn profit peak: $87 million - Hyperliquid trader’s peak profit over about 70 days. James Wynn final realized gains: $13 - Reported remaining realized gains after rapid losses.

Pivotal Quotes: "If you're buying MicroStrategy today at two times nav or a 2x premium, you're effectively buying like half of a Bitcoin as opposed to buying one Bitcoin spot." — Cosmo Giang: Explaining why a premium-to-NAV purchase can still be rational if bitcoin-per-share grows quickly. "The metric that people should focus on, which is Bitcoin per share." — Cosmo Giang: Introducing the key valuation framework for treasury companies. "If you believe that to be true, it's actually rational for some people... to buy MicroStrategy or companies like that because you can grow your coin per share faster than owning the coin itself." — Cosmo Giang: Defending why some investors pay above NAV for treasury equities.

Implications: Treasury companies may keep multiplying if they can maintain premiums and grow token-per-share, but investors should watch leverage, financing mix, and valuation closely. The model could reshape how public markets package crypto exposure.

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