This Week in Startups
This Week in Startups

Brad Gerstner's open letter to Zuck, Meta's lack of efficiency, Divvy Homes hit piece | E1594

J+M cover Brad Gerstner's letter to Zuck and three-point plan to boost Meta's FCF 2x (7:04), an NFT project located at the Fyre Fest island (33:19), and a hit piece on Divvy Homes and its CEO, Adena Hefets. (39:38) (0:00) J+M tee up today's topics! (2:08) Opening banter/weekend catch-

Featured Speakers

Jason Calacanis Host

Topics Discussed

Episode Summary

Executive Summary: The episode centers on Brad Gerstner’s public open letter pushing Meta to cut costs, reduce headcount, and rein in metaverse spending to boost free cash flow. It then critiques a Fast Company article on Divi Homes as a likely biased hit piece, using it to explain how to spot agenda-driven journalism. The show also covers a Fire Festival island NFT real-estate scheme and ends with broader philosophical discussion about media trust, podcasting, and geopolitics.

Main Topics: Brad Gerstner’s open letter to Meta (Priority: 5/5): The hosts unpack Altimeter Capital’s public pressure campaign on Meta, arguing that Meta’s expense base, hiring, and metaverse spending are out of balance with its current business and investor expectations. Meta’s cost structure and capital discipline (Priority: 5/5): They compare Meta’s operating efficiency with peers like Google, argue that Meta’s revenue does not justify its expense growth, and suggest buybacks/dividends could be better uses of capital. Fire Festival island NFT real-estate project (Priority: 4/5): They discuss a Bahamas island formerly tied to Fire Festival being repackaged as a luxury NFT-based real estate community, framing it as highly suspect and potentially grifty. Fast Company’s Divi Homes article as a hit piece (Priority: 5/5): The hosts argue that the Fast Company story on Divi Homes and CEO Adina Hefetz feels one-sided, personal, and biased—especially in how it frames a female founder. How to identify biased journalism (Priority: 4/5): They outline markers of agenda-driven reporting: anonymous sources, vague ‘experts/advocates,’ personal attacks on founders, sensational tone, and emotional framing designed to generate clicks. Podcasting, trust, and media incentives (Priority: 3/5): The conversation broadens into why podcasts can feel more trustworthy than mass media: longer form, relationship-building, and incentives that reward critical thinking over outrage. Philosophical debate on geopolitics and progress (Priority: 2/5): The hosts end with a long exchange about China, Ukraine, and whether history trends toward peace and resilience or repeats in cycles of instability.

Key Arguments: Meta is underperforming peers and should improve returns by cutting headcount, reducing capex, and limiting metaverse spending. Publicly posting the letter suggests private shareholder conversations with Meta did not produce the desired response. Meta’s ad business may be weakening due to better competitors and privacy changes, which makes expense discipline even more urgent. If Meta cannot restore advertiser confidence, its valuation could continue to compress. The Fire Festival island NFT project looks like a classic crypto-era grift because it asks buyers to pay just to access the chance to buy real estate. The Fast Company article on Divi Homes uses emotionally loaded language and personal insinuations rather than balanced reporting. A fair article would include more voices, direct company response, and concrete comparison with historical predatory lending documents. Journalism has become more sensational because outrage drives clicks and social sharing; podcasting can partially counter that by rewarding nuance and trust. The hosts disagree on geopolitics, with one seeing a long-term trend toward peace and resilience and the other emphasizing recurring cycles of instability and risk.

Data Points: Meta stock decline vs peers: 55% down - Compared with an average 19% decline for big tech peers over the same period. Meta stock decline over 52 weeks: 60% down - Used to illustrate investor frustration and the case for cost cuts. Meta employee count: 85,000 - Current scale cited as evidence of excess hiring. Meta employee count in mid-2021: 25,000 - Referenced as the level Altimeter wants Meta to move back toward. Headcount reduction target: 20% - Altimeter’s suggested cut to reduce expense and raise free cash flow. Target annual free cash flow: $40 billion - Brad Gerstner’s goal if Meta streamlines operations. Annual capex reduction target: $5 billion - Altimeter wants Meta to cut capital expenditures by at least this amount. Meta annual capex in 2022: $30 billion - Cited as a sharp increase from prior years. Meta annual capex in 2018-2020: $15 billion - Baseline for comparison with 2022 spending. Meta metaverse spending: $10 billion per year - Described as being burned on VR/headset initiatives. Google quarterly revenue: $69.69 billion - Used in a comparison of Alphabet’s efficiency versus Meta. Meta quarterly revenue: $28.8 billion - Compared with Alphabet’s revenue and spending levels. Google quarterly operating expenses: $20 billion - Shown alongside revenue to highlight stronger profitability. Meta quarterly operating expenses: $20 billion - Used in the chart comparison with Google. Google capex: $6.8 billion - Compared against Meta’s higher capex despite much higher revenue. Meta capex: $7.5 billion - Shown as more expensive relative to revenue than Google. Fire Festival island homes: 60 ultra-luxurious pavilions and villas - The proposed number of units in the NFT real-estate project. Fire Festival island allow-list fee: $10,000 - Required just to get on the list to buy the homes. Fire Festival island home prices: $1.5 million to $5 million - Expected price range for the properties. Divi Homes ownership model: Rent-to-own - The business model criticized in the Fast Company piece. Podcast portfolio community size: 400 founders - Referenced when discussing weekend work and founder Slack engagement.

Pivotal Quotes: "This is a shot across the bow." — Speaker discussing Brad Gerstner’s Meta letter: Describing the public open letter as a forceful pressure tactic against Meta management. "It feels hit piece-ish to us in our judgment." — Molly/Jason discussing Fast Company’s Divi Homes story: They conclude the article reads as one-sided and potentially biased before deciding to invite Adina Hefetz on. "We have this beautiful opportunity to cultivate smaller, smarter slices." — Jason: Explaining why podcasting can offer a more thoughtful alternative to sensational mass media.

Implications: For investors, the episode reinforces scrutiny of Meta’s spending and management discipline. For readers, it offers a framework to spot biased journalism. For founders, it underscores the value of transparency and the risk of public narrative drift.

🔓 Sign Up for Unlimited Episode Search

About This Week in Startups

Jason Calacanis covers startups, tech, markets, media, and all the hottest topics in business and technology. He also interviews the world’s greatest founders, operators, investors, and innovators.

View all episodes from This Week in Startups