This Week in Startups
This Week in Startups

Breaking the Sound Barrier with Blake Scholl from Boom Supersonic | E2186

Today’s show: How do you get investors excited about jets when they’re hyper-focused on new AI tools? In a fresh TWiST 500 interview, Alex sits down with Blake Scholl of Boom Supersonic to talk about the Overture, the world’s fastest plane that recently broke the sound barrier over the Mojave Desert

Featured Speakers

Jason Calacanis HostBlake Scholl Guest

Topics Discussed

Episode Summary

Executive Summary: This episode of This Week in Startups features three founder interviews. Boom Supersonic CEO Blake Scholl discusses their successful XB1 test flights and Overture aircraft development. Confi's Mircha pitches an AI-powered event networking tool. The Drive AI's Bijan presents an agentic workspace. Host Jason provides feedback on pitch decks.

Main Topics: Boom Supersonic - Return of Supersonic Travel (Priority: 5/5): Boom Supersonic is developing Overture, a supersonic passenger jet. Their XB1 demonstrator successfully broke the sound barrier multiple times without causing a sonic boom, proving the viability of their technology. They are building the Symphony engine in-house and have pre-orders from major airlines. A new product ("StarLink") is also in development. Confi - AI for Event Networking and ROI (Priority: 4/5): Confi is an AI-powered tool for event attendees to find relevant people and for organizers to prove ROI. It uses permissionless growth by engaging attendees directly without requiring organizer buy-in, generating proprietary intent data. The Drive AI - Agentic Workspace (Priority: 4/5): The Drive AI is building an "agentic workspace" that allows file operations via natural language or voice. It aims to replace traditional file storage systems (Google Drive, Box, Dropbox) with an AI-first platform that can organize, search, and manage files intelligently. Pitch Deck Feedback and Best Practices (Priority: 3/5): Host Jason provides extensive feedback on pitch decks, including tips on using video demos, simplifying taglines, showing traction, and addressing founder team composition. Fundraising Strategy and Investor Psychology (Priority: 3/5): Jason emphasizes the importance of clear value propositions, using compelling metrics (DAU, paid users) over vanity metrics, and having a strong founding team to reduce investor risk.

Key Arguments: Time saved by increased speed in transportation is often leveraged by passengers to take trips they would not have taken otherwise, expanding the total addressable market. Hardware startups are not necessarily more capital-intensive than software startups; the key is demonstrating product-market fit through pre-orders before shipping. Sonic boom can be solved with software (ray tracing) and proper powertrain, not necessarily with exotic aircraft shapes. Hardware development can be made iterative and agile by embedding software engineers and vertically integrating hardware production. Product pitches should use video demonstrations over images, and images over text to show rather than tell the value proposition. Solo founders can mitigate perceived risk by building a founding team with equity incentives. Vanity metrics like total free users are less compelling than metrics like daily active users and paid user conversion.

Data Points: Concorde ticket price: $20,000 - From the Boom segment - cost of Concorde ticket vs Overture Overture round trip ticket price: $5,000 - From the Boom segment - target Overture ticket price for a round trip across the Atlantic Number of XB1 flights: 13 - From the Boom segment - XB1 demonstrator flights Boomless supersonic flights: 6 - From the Boom segment - Number of times XB1 broke the sound barrier Atlantic crossing time (Overture): 3.5 hours - From the Boom segment - Overture supersonic jet flight time across the Atlantic US transcontinental flight time (Overture): 3.5 hours - From the Boom segment - Overture supersonic jet flight time from East Coast to West Coast Month-over-month growth: 227% - From the Confi segment - Monthly user growth of Confi Cold email conversion rate: 24% - From the Confi segment - Cold email conversion rate Attendees on Confi: 36,000 - From the Confi segment - Confi attendees after four months Annual conference ticket sales: 200 million - From the Confi segment - Number of conference tickets sold worldwide annually Events covered by Confi: Couple of hundred - From the Confi segment - Number of events powered by Confi Total users: 20,000 - From The Drive AI segment - Cumulative B2C users Paid users: 13 - From The Drive AI segment - Paid users DAU: 200 - From The Drive AI segment - Daily active users Files uploaded: 90,000 - From The Drive AI segment - Files uploaded by users Individual subscription price: $20/month - From The Drive AI segment - Price for individual users Enterprise contract price: $500/month - From The Drive AI segment - Price for enterprise per workspace per month Target ARR: $12 million - From The Drive AI segment - Target ARR from enterprise customers Target enterprise customers: 2,000 - From The Drive AI segment - Number of enterprise customers needed for $12M ARR Target raise: $2 million - From The Drive AI segment - Target VC raise Product age: 16 months - From The Drive AI segment - Product development time Employees: 2 - From The Drive AI segment - Number of full-time employees Overture orders: 130 - From the Boom segment - Overture orders and pre-orders Minimum supersonic route distance: 1500 miles - From the Boom segment - Shortest reasonable supersonic passenger jet route 737 cruising speed: Mach 0.75 - From the Boom segment - Maximum speed of the 737 Typical boomless speed: Mach 1.15 - From the Boom segment - Boomless cruise speed on a typical day XB1 team size: 50 - From the Boom segment - Demo aircraft team size Years since new airliner launch: 21 - From the Boom segment - Time since last all-new Boeing or Airbus airplane

Pivotal Quotes: "If you had a literal transporter beam, you don't sit down." — Blake Scholl: Blake Scholl explains how speed in transportation is about enabling new behaviors, not just saving time. "If you tell me what they're looking for, I will find people for you. And that helps us actually gather a lot of proprietary data." — Mircha (founder of Confi): Blake Scholl emphasizes the alignment of incentives in getting attendees to provide data. "Show, don't tell. So, here you told us he creates 10 folders... This should be a screen." — Jason: Jason advises on what matters in a pitch deck.

Implications: Boom's progress signals a potential revival of supersonic commercial travel. Confi and Drive AI represent a wave of AI startups targeting enterprise pain points. The drive AI's funding challenges highlight the difficulty for solo founders.

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About This Week in Startups

Jason Calacanis covers startups, tech, markets, media, and all the hottest topics in business and technology. He also interviews the world’s greatest founders, operators, investors, and innovators.

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