Plain English with Derek Thompson
Plain English with Derek Thompson

Buy or Sell Pandemic Trends: Peloton, Movie Theaters, Masks, and More!

The Atlantic's Amanda Mull joins the podcast to debate Derek about which COVID-19–related cultural trends will thrive or fade in the 2020s. Host: Derek Thompson Guest: Amanda Mull Producer: Devon Manze Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Derek Thompson GuestAmanda Mull Guest

Topics Discussed

Episode Summary

Executive Summary: Derek Thompson and Amanda Mull play “buy or sell” with pandemic-era trends to judge which will stick in the 2020s. They conclude athleisure, Peloton/digital fitness, remote work for some industries, mask-wearing in specific settings, and fewer-fancier movie theaters are likely durable, while broad society-wide germaphobia and Zoom replacing phone calls are less certain or mostly temporary.

Main Topics: Athleisure and the long casualization of clothing (Priority: 5/5): Both speakers argue sweatpants and comfort-first clothing will continue expanding because the pandemic accelerated an already longstanding shift toward stretchier, less restrictive apparel and textile innovation. Peloton and the future of digital fitness (Priority: 5/5): They see Peloton as a struggling company but a strong proxy for the broader at-home, subscription-based fitness market, with acquisition appeal for big tech or fitness firms. Remote work and hybrid white-collar labor (Priority: 5/5): They disagree on scale: Mull thinks many industries have already returned, while Thompson argues remote work will permanently reshape knowledge work, commuting patterns, office culture, and downtown economies. Zoom socializing vs. phone calls (Priority: 3/5): Mull sells the idea that Zoom calls are replacing ordinary phone calls, saying video now feels like work and is tiring; Thompson notes a personal shift toward Zoom but the segment leans toward phone calls surviving for casual conversation. Germaphobia, handshakes, and masking in public (Priority: 4/5): They debate whether COVID permanently heightened fear of sickness. Thompson sees lasting germ anxiety and partisan/health polarization; Mull argues society at large has not become uniformly more cautious, though some habits remain. Movie theaters as fewer, fancier experiences (Priority: 5/5): Both suggest theaters will survive only if they create an event-like premium experience, while basic screen-only theaters continue to decline amid streaming competition.

Key Arguments: Athleisure is a structural trend, not just a pandemic fad: comfort, stretch fabrics, and textile innovation were already moving clothing toward casualization, and COVID accelerated it. Peloton may be financially weak now, but it fits a larger digital fitness trend, has loyal users, and could be a valuable acquisition target because it combines hardware, programming, and subscription revenue. Remote work will not be universal, but for a large segment of the knowledge economy it is permanent enough to reshape commuting, real estate, office management, and the social function of offices. Zoom is useful for work-like interactions but is too fatiguing and work-coded to fully replace phone calls in everyday social life. The pandemic likely left some lasting hygiene habits, but broad society-wide germaphobia is less likely because many workers were never protected from exposure and many behaviors normalized again. Mask-wearing may endure in specific regions and settings—especially travel, flu season, and liberal urban areas—because it offers practical health benefits with low inconvenience. Movie theaters will likely shrink in number; those that survive will be the ones that offer meals, reserved seating, events, and a premium social experience rather than just projection.

Data Points: Share of white-collar workers still remote: about 20% - Thompson cites the share of the knowledge economy still working from home or remotely in late 2021. Peloton stock decline from January high: down 80% - Thompson uses the stock collapse to show the company’s financial distress despite the broader trend remaining alive. Peloton stock hypothetical value: $100 → $20 - Illustrates the magnitude of the stock decline over the year. Sears Roebuck formal hats sold: 12 kinds in 1920 - Used to show the historical decline of formalwear and hats. Movie tickets per person annually in the 1940s/1950s: about 35 - Thompson contrasts mid-century moviegoing with today’s much lower attendance. Movie tickets per person annually today: under 3, possibly under 2 in 2021 - Signals long-run decline in theatrical movie attendance. Typical movie timing mentioned by Mull: 9 a.m. screenings - Used to explain her preference for quiet, low-crowd theater experiences in New York. Duration of movie experience cited: 2 hours - Mull describes Uncut Gems as an immersive two-hour stress experience better suited to a theater. Flu mortality referenced: tens of thousands per year - Used by Thompson to argue masks may remain useful in public health-conscious settings.

Pivotal Quotes: "There are inventions, there are interruptions, and there are accelerations." — Derek Thompson: Introduces the framework for thinking about which pandemic changes will last. "I am buying sweatpants. Sweatpants, both literally and figuratively." — Amanda Mull: Her strong case that athleisure and comfort-first clothing will continue dominating. "if all you have is a screen, I don't think that you're long for this world." — Amanda Mull: Her summary of why movie theaters need to become event-like destinations to survive.

Implications: The pandemic likely hardened convenience, comfort, and selective caution into durable habits, but mostly for certain regions, industries, and settings. Expect hybrid work, premium in-person experiences, and health-conscious norms to persist while fully universal changes fade.

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