Stuff You Should Know
Stuff You Should Know

Greedflation Is Real

One of the things we rely on is for the companies who make the stuff we need to not stick it to us, the customer. But it’s become painfully clear that’s just what happened during the pandemic and that it’s still happening today. What can we do about it? See omnystudio.com/listener for privacy inform

Topics Discussed

Episode Summary

Executive Summary: The episode examines “greedflation” in grocery prices: pandemic-era supply shocks were real, but food companies and grocers also exploited the crisis to raise prices and expand profits far beyond historical norms. The hosts weigh whether this is normal capitalism or price gouging, highlighting corporate consolidation, sticky prices, shrinkflation, and policy responses like price controls or windfall-profit taxes.

Main Topics: What greedflation means (Priority: 5/5): The hosts define greedflation as companies using crisis conditions to raise prices and profit margins beyond what cost increases alone would justify, framing it as a moral and economic debate. Pandemic-era drivers of food inflation (Priority: 5/5): They review conventional explanations: supply-chain disruptions, ingredient and packaging shortages, stimulus-driven demand, avian flu, and the war in Ukraine affecting energy and grain markets. Corporate profits and markups (Priority: 5/5): The discussion emphasizes that food companies’ profits rose much faster than costs during the pandemic, suggesting price increases exceeded cost recovery and became profit expansion. Consolidation and reduced competition (Priority: 4/5): The hosts argue that decades of mergers left a few conglomerates controlling much of the food supply, making it easier to raise prices in parallel without losing much market share. Grocery stores and shrinkflation (Priority: 4/5): They note retailers also benefited, with profits rising out of step with costs, and explain shrinkflation/skimflation as additional ways companies preserve margins while disguising price hikes. Policy responses and economic debate (Priority: 5/5): The episode contrasts views on whether this is just capitalism versus predatory behavior, and discusses possible responses such as price controls or higher taxes on windfall profits.

Key Arguments: Supply shocks alone do not fully explain the scale of grocery inflation; profit margins rose unusually fast during the same period. Food inflation disproportionately harms low-income households because they spend a larger share of income on essentials. Corporate consolidation reduced competitive pressure, making it easier for large firms to raise prices across multiple brands. Pandemic conditions gave firms public cover to raise prices, and CEOs appear to have knowingly used that opportunity. Some economists argue the high profits were a consequence of inflation and supply constraints, but the hosts emphasize corporate decision-making and market power. Retail grocers also appear to have widened margins, so the issue is not limited to manufacturers. Potential policy fixes discussed include targeted price controls for bottleneck goods and windfall-profit taxation rather than broad price caps.

Data Points: U.S. grocery food inflation: 11.4% in 2022 - Year-over-year increase cited as part of the unprecedented surge in grocery prices. U.S. grocery food inflation: 5% in 2023 - Additional year-over-year rise, still above the typical historical rate. Typical annual grocery food inflation: ~2.5% - Baseline “normal” annual increase used for comparison. Total two-year grocery food inflation: ~17% - Combined increase over 2022 and 2023 discussed in the episode. Food price level vs. 2019: 25% higher in 2023 - USDA comparison of 2023 food prices to pre-pandemic 2019 levels. Bread price increase: 22% - White sandwich bread cost increase over roughly two years. All-purpose flour increase: 21% - Cost increase for baking ingredients, used to show home-baking isn’t a cheap workaround. Butter increase: 31% - Ingredient cost increase cited while describing grocery aisle examples. Nuts increase: 16% - Example of higher prices for snack and baking items. Processed food price increases: 16% to 24% - 2022 to 2023 increases for salty snacks, cookies, granola bars, and fruit snacks. Fun-sized Snickers price increase: 140% - Halloween candy example from 2021 to 2022, from about $5 to $12. Global food price index increase: 57% - Meat, dairy, cereals, vegetable oils, and sugar increased over two years from 2020 to 2022. Tyson Foods profit increase: 100%+ (doubled) - First quarter 2021 to first quarter 2022 profit growth. Cargill profit: $6.68 billion - 2022 record profit, described as double its profit two years earlier. General Mills sales change: -9% in 2021 and -4% in 2022 - Despite falling sales, profits rose sharply. General Mills profit change: +97% - End-of-2022 profits vs. 2021. New food billionaires: 62 - Oxfam estimate of new food billionaires created during 2020-2022. Food billionaires’ gains: More money in 2 years than previous 23 years combined - Oxfam comparison of pandemic-era wealth accumulation. Corporate price growth: 6.1% per year since 2020 - Economic Policy Institute figure for non-financial corporate sector prices. Pre-pandemic corporate price growth: 1.8% per year - Historical comparison to the pandemic period. Inflation cost shares, normal 40-year period: 62% labor / 27% non-labor / 11.4%-11.5% profit - Long-run breakdown of contributors to price increases. Inflation cost shares during pandemic: <8% labor / 38% non-labor / nearly 54% profit - Shift in the sources of price increases during the pandemic. Food and grocery markup peak: 7%+ in 2023 - FTC finding that retailer profits rose above prior peaks. Grocery markup peak earlier: 5.6% in 2015 - Historical reference point for grocery industry margins.

Pivotal Quotes: "If you are a person who says, you know, I'm a thousand percent behind capitalism and let it run amok ... and also complain about food prices. Like, can those things coexist? Yes, those people are called the worst." — Chuck: Early debate over whether complaining about food inflation is compatible with pro-capitalist views. "they're flat out saying ... this is our chance at a market reset" — Josh: Discussion of corporate earnings-call transcripts suggesting companies saw the pandemic as an opportunity to raise prices. "the companies were there to offer the products at the higher price, and they just happened to make this windfall" — Eric Levitz (as summarized by hosts): Counterargument that profits were a result of inflation rather than its cause.

Implications: Listeners should expect continued debate over whether food inflation is a market outcome or a form of price gouging. The episode suggests policymakers may need targeted interventions, while consumers should be aware that consolidation and sticky prices can keep costs high even after crises ease.

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