How I Built This with Guy Raz
How I Built This with Guy Raz

How I Built Resilience: Live with Troy Carter

Troy Carter, the founder of Q&A and Atom Factory, speaks to Guy about the painful events of the past few months—and especially the past two weeks—and how they've affected the music industry and him personally. These conversations are excerpts from our How I Built Resilience series, where Gu

Featured Speakers

Guy Raz | Wondery HostTroy Carter Guest

Topics Discussed

Episode Summary

Executive Summary: Guy Raz and Troy Carter discuss the racial justice protests amid COVID-19, with Carter reflecting on being Black in America, raising Black children, and the persistence of systemic bias. They then turn to the music industry's pandemic disruption, arguing that touring is devastated, digital distribution is a buffer, and the crisis could accelerate livestreaming and expose inequities in executive leadership.

Main Topics: Racial injustice and the protests (Priority: 5/5): Carter frames the protests as a response to long-standing, everyday realities for Black Americans rather than a new problem, stressing emotional exhaustion and the need for change. Parenting and Black safety in America (Priority: 5/5): He describes fears for his children’s safety during protests and even routine travel, showing how race shapes daily family decisions. Systemic bias and privilege (Priority: 5/5): Carter uses personal anecdotes—from a security encounter in Mexico City to the Central Park birdwatcher incident—to illustrate built-in bias and privilege. Economic inequality as a unifying force (Priority: 4/5): He argues the protests merge broader frustration across racial and class lines, especially around debt, lack of opportunity, and the shrinking American dream. Pandemic disruption of the music business (Priority: 4/5): Carter says recorded music is relatively protected by digital delivery, but live touring and promotion are severely damaged and may not normalize until 2022. Music industry inequity and representation (Priority: 5/5): He criticizes the scarcity of Black executives and the industry’s performative progressivism, calling for access, capital, and real opportunity rather than handouts. Technology and the future of live music (Priority: 3/5): Carter predicts more livestreaming and tech-enhanced concert experiences, especially as older audiences may avoid large crowds without a vaccine.

Key Arguments: The protests reflect persistent realities for Black Americans; they are not a temporary shock but everyday life amplified. Parents of Black children face safety concerns even in ordinary situations, including travel and public activity. Money and status do not eliminate racial bias because the problem is embedded in social structures. Recent viral incidents created momentum because people saw repeated examples of injustice back-to-back on camera. The United States has failed to reckon with slavery and oppression, unlike countries that have undertaken collective historical reckoning. The music industry is relatively safe on the recorded side because it is digital, but touring is in crisis and may not recover until 2022. The pandemic and racial-justice moment together expose the fragility of the music business and its internal lack of Black leadership. Black businesses need access to capital and support systems, not lowered standards or charity. The bigger long-term issue is economic inequality, which will affect more people as technology displaces jobs and education lags behind. Empathy and honest acknowledgment of wrongdoing are necessary first steps toward change.

Data Points: Age of Carter's daughter: 17 - He says his 17-year-old daughter attended a protest in Los Angeles. Age of Carter's son: 24 - He mentions speaking with his 24-year-old son about neighborhood protests and safety. Time in YPO forum retreat anecdote: about 5 months ago - He recounts a Mexico City trip from roughly five months earlier to illustrate racial profiling. YPO forum size: 10 - He says the retreat group consisted of 10 people. Length of Germany stay: 2.5 years - Guy Raz references living in Germany for two and a half years to compare national reckoning with history. Past profile of Troy Carter on the podcast: May 2017 - The introduction notes Carter was first profiled on the show in May 2017. State-fair tour anecdote: 5 years ago - Carter recalls touring with Megan Trainor at state fairs about five years earlier. Predicted recovery timeline for touring: 2022 - Carter says the live touring side likely won't look normal until 2022.

Pivotal Quotes: "Money doesn't matter. And power doesn't matter. It's just this bias that sort of baked in and the recipe of America that we've had to live with." — Troy Carter: Explaining why racial bias persists even for successful, wealthy Black people. "If this is just a moment, shame on America." — Troy Carter: Expressing hope that the protests become a catalyst for lasting change rather than a fleeting news cycle. "We're born with the deck of cards. You use that deck every single day." — Troy Carter: Responding to the accusation that he was using the race card during a business dispute.

Implications: The conversation suggests lasting change will depend on empathy, structural reform, and greater access to opportunity. For music, the crisis may accelerate livestreaming and expose deep diversity failures that the industry can no longer ignore.

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About How I Built This with Guy Raz

Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.New episodes release on Mondays and Thursdays. Listen to How I Built This on the Wondery App or wherever you listen to your podcasts. You can lis...

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