Episode Summary
Executive Summary: This episode centers on Troy Carter’s reflections on racial injustice, systemic bias, and the fragility of the music industry during COVID-19. Carter argues that protests represent broader frustration over economic inequality and that real change requires empathy, access, and structural reform—especially in the music business, where Black executives remain severely underrepresented.
Main Topics: Racial injustice and lived fear in America (Priority: 5/5): Carter describes the constant safety concerns Black families face, including worries about children protesting or traveling and a personal incident of being physically confronted by security in Mexico City. Protests after George Floyd and national reckoning (Priority: 5/5): The conversation places the 2020 protests in historical context, linking them to earlier moments like Rodney King and arguing that Americans are finally seeing bias and privilege captured on video. Systemic racism in the music industry (Priority: 5/5): Carter says the industry that profits from Black culture still lacks Black decision-makers, with white executives often holding titles like head of Black music despite qualified Black talent existing inside companies. Pandemic disruption and the future of live music (Priority: 4/5): Carter explains that digital music is relatively resilient, but touring and live events are severely damaged and may not normalize until 2022, accelerating interest in livestreamed alternatives. Access, fairness, and economic opportunity (Priority: 4/5): He argues the issue is less about handouts and more about access to capital, training, education, and opportunity—especially for people starting from unequal positions. Music as healing and social response (Priority: 3/5): Carter says artists should not be tone-deaf to the moment, but music still has a role in providing relief, joy, and emotional reset amid political and social turmoil.
Key Arguments: Black Americans live with persistent fear and bias regardless of status, money, or power. The protests reflect a broader coalition of people left behind economically, not only racial injustice. The Central Park birdwatcher incident revealed how privilege and bias can be weaponized in plain sight. The music industry is more vulnerable than it appears because touring, promotion, and live performance are critical revenue engines. Despite benefiting from Black culture, the music industry still lacks proportional Black leadership. Change requires access to capital, education, mentorship, and support—not charity or lowered standards. Artists should acknowledge the moment politically, but audiences also need entertainment and healing content. Long-term change will likely be driven by younger generations and economic pressures as much as by racial justice activism.
Data Points: Troy Carter’s daughter’s age during the protests: 17 - He says his 17-year-old daughter attended a protest in Los Angeles. Troy Carter’s younger son’s age: 4 - He mentions worrying about his four-year-old son as protests passed through the neighborhood where he lives. Length of stay in Germany: 2.5 years - Guy Raz references living in Germany for two and a half years to discuss national reckoning with history. Time since prior major U.S. racial incident Carter references: 10 years - Carter says the country has been having these conversations for about a decade since examples like Trayvon Martin. Touring recovery timeline estimate: 2022 - Carter predicts the live touring business may not look normal until 2022. Age of Carter’s daughter in the state fair story: 1 - He says his daughter was one year old when he brought his family to a tour stop in Pennsylvania. Size of YPO forum retreat group: 10 - Carter describes a retreat to Mexico City with his YPO forum, made up of 10 people. Age threshold mentioned for concert risk: 65 - Carter jokes that people over 65 may be reluctant to attend large concerts like U2 or the Eagles.
Pivotal Quotes: "It's just as scary to be black in America." — Troy Carter: Explaining why he could not stop his daughter from attending a protest while acknowledging the danger. "The music industry is much, much worse than the NFL." — Troy Carter: Discussing the lack of Black executives despite the industry’s dependence on Black music and culture. "You're born with the deck of cards. You use that deck every single day." — Troy Carter: Responding to the claim that he was using the “race card” in a dispute, reframing race as an unavoidable structural reality.
Implications: Listeners are urged to see racism as structural, not isolated, and to recognize that economic access and industry leadership must change. For music, the pandemic may accelerate livestream innovation while forcing overdue accountability on representation and fairness.
About How I Built This with Guy Raz
Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.New episodes release on Mondays and Thursdays. Listen to How I Built This on the Wondery App or wherever you listen to your podcasts. You can lis...