Episode Summary
Executive Summary: Jason and Joanne Wilson discuss the post-pandemic reset in New York, why inflated valuations and easy capital can hurt founders, and how COVID accelerated long-overdue change in real estate, education, and hiring. Joanne argues for disciplined angel investing, profitability, more diversity in venture, and major reforms in housing, healthcare, and schooling.
Main Topics: Post-pandemic New York reset: They argue COVID exposed weak spots in retail, restaurants, office real estate, and tax policy, but also created room for new businesses, cheaper housing, and a more creative city. Valuations, fundraising, and venture discipline: Joanne warns founders against raising at inflated valuations, taking too much dilution too early, and ignoring the need for profitability and capital efficiency. Education reform and learning pods: She calls for a radical redesign of education around remote access, modular schools, better use of teachers, and support services like mental health and social work. Diversity in venture and underestimated founders: They discuss progress in funding women and founders of color, but note the industry still has a long way to go and that diverse investors improve access to overlooked talent. Real estate, housing, and tax policy: Joanne critiques overleveraged commercial property, Hudson Yards-style development, and inequitable tax treatment of part-time residents, while advocating for more middle-income housing. Angel investing strategy and portfolio management: She emphasizes asking for help, knowing when to sell some winners, and managing risk by taking chips off the table while keeping upside exposure. NFTs and art as a disrupted market: The conversation closes with mixed views on NFTs: promising for provenance and royalties, but still unclear as a real artistic or investment breakthrough.
Key Arguments: Inflated seed and early-stage valuations create future down-round risk and can damage companies before they mature. Founders should prioritize profitability or at least a clear path to it, so they control their destiny if capital tightens. New York’s decline in office, retail, and restaurant economics is a reset opportunity, not just a crisis. Commercial landlords and banks have distorted incentives by overleveraging buildings and refusing to adapt rents to reality. Education should move away from outdated buildings and one-size-fits-all schooling toward pods, remote access, and specialized teachers. The customer in education is the student, not the system or the union structure. Diversity in venture is improving because more women and Black investors are building their own firms and networks. Underrepresented founders often don’t ask for help soon enough, which can make crises irreversible. Angel investors should sell portions of winners when valuations get extreme and avoid emotional attachment to ownership percentage. NFTs may be useful for provenance and artist royalties, but many current projects are hype-driven and low-quality.
Data Points: Season / episode: Season 5, episode 10 - Introduction to the podcast episode Guest company investments: 130–135 companies - Joanne estimates how many companies she has invested in LinkedIn users: 722 million members worldwide - Promotional segment for LinkedIn Jobs Assure transactions: Over 5,000 completed transactions - SPV/fund administration ad segment Assure assets under administration: $2.5 billion - SPV/fund administration ad segment Odoo offer: $1,000 off first implementation pack - Sponsored message for Odoo NYCHA cleanup estimate: $40 billion - Joanne references needed funding for New York public housing Free job post: First job posting free - LinkedIn Jobs promotion SPV investor limit: Up to 250 investors - Assure explanation of SPVs SPV cap-table limit: Up to $10 million - Assure explanation of SPVs Retail/real estate price decline estimate: 50% to 60% - Joanne predicts retail/commercial real estate values will reset downward Unvaccinated adult population share: About 2% on a 4 million-shot day - Jason discusses vaccination progress Female founder funding growth: Up at least 50% - Jason cites increased VC dollars to female founders Conference audience female share earlier: 15%–20% - Jason recalls early event attendance Conference audience female share now: 40%–50% - Jason says the audience mix has changed Typical founder ownership at liquidity: 7%–11% - Joanne says many founders end up with this range when a company exits Cash reserve target: 18 months - Jason says he likes founders to keep this much cash on hand Burnout threshold: 6 to 12 months - Jason warns against letting runway fall below this range before refilling Dutch/English healthcare model comparison: England as eventual U.S. direction - Joanne argues U.S. social systems will evolve toward European-style support Student economics: $250K college debt vs. $50K job - Jason frames the case for alternative education paths Trade-school outcome example: $60K–$100K job after six-month program - Discussion of income-sharing agreements and skills training Dishwasher wage example: $20/hour - Joanne cites rising labor costs in restaurants Commercial leverage example: 10% down - They criticize property owners for thin equity and excessive leverage Art sale royalty concept: 10%–20% - Discussion of NFT-enabled resale royalties for artists
Pivotal Quotes: "If you have a great person who can sell, everything goes in the right direction." — Jason Calacanis: Opening praise for Joanne Wilson and the importance of sales talent "All I see is opportunity." — Joanne Wilson: Her view that the pandemic is forcing necessary change in New York "You better have some serious data that makes you worth more than $15 million because what you really did is you started off on the foot, which is a wrong foot." — Joanne Wilson: Warning founders about raising at inflated early valuations
Implications: Listeners should expect a more disciplined startup market, a reshaped New York, and stronger pressure for diversity and education reform. For founders, the message is clear: raise smart, stay flexible, ask for help, and build toward profitability.
About This Week in Startups
Jason Calacanis covers startups, tech, markets, media, and all the hottest topics in business and technology. He also interviews the world’s greatest founders, operators, investors, and innovators.