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SotN #43 Coinbase Goes Direct | CIO of Arca Jeff Dorman

In this week's State of the Nation, we bring on Jeff Dorman, Chief Investment Officer and Arca, to measure the magnitude of $COIN on the public markets. State of the Nation is live-streamed on Tuesdays at 11am PST. ------ 🚀 SUBSCRIBE TO NEWSLETTER: https://newsletter.banklesshq.com/ 🎙️ SUBSCRIB

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Jeff Dorman Guest

Topics Discussed

Episode Summary

Executive Summary: The episode analyzes Coinbase’s direct listing as a landmark moment for crypto’s legitimacy and for the convergence of traditional finance and digital assets. Jeff Dorman argues the market is misreading the listing mechanics, underestimating Coinbase’s fundamentals, and overlooking its future as a diversified financial platform that could expand into custody, lending, staking, payments, and possibly token-based loyalty or incentive systems.

Main Topics: Coinbase’s direct listing as an industry milestone (Priority: 5/5): The hosts frame Coinbase going public as a before/after moment for crypto: a major legitimizing event that marks the industry’s transition into the public markets and forces Wall Street to take digital assets seriously. Direct listing mechanics vs. IPOs (Priority: 5/5): Jeff explains that Coinbase’s direct listing differed from a traditional IPO because it raised no new capital, used existing shareholders’ stock, lacked underwriter support, and relied on open-market price discovery rather than a guided offering process. Market misreadings and media confusion (Priority: 5/5): A major theme is that crypto Twitter and much of the media misunderstood the float, insider selling, and valuation mechanics, creating false expectations and misleading narratives about the stock’s debut. Coinbase valuation and business fundamentals (Priority: 4/5): Dorman argues Coinbase is cheap relative to its growth, especially given Q1’s blowout results, strong user activity, and a simple model driven mainly by crypto prices and trading volume. Competitive landscape: banks, fintech, and DeFi (Priority: 4/5): The discussion explores how banks may respond, why centralized competitors are constrained, and how Coinbase faces longer-term pressure from both legacy fintech and decentralized finance. Tokenization, loyalty, and the future of company capital structures (Priority: 4/5): Jeff lays out a thesis that companies may eventually issue tokens that combine customer incentives, loyalty, and quasi-equity, and suggests Coinbase could someday explore a tokenized ecosystem. Institutional access and the next wave of buyers (Priority: 3/5): The episode argues that traditional investors with limited crypto access—financial advisors, mutual funds, and index funds—will likely be the main marginal buyers of Coinbase equity.

Key Arguments: Coinbase’s direct listing is historically important because it legitimizes crypto in the eyes of traditional markets and creates a clear dividing line between the industry before and after the listing. A direct listing is not an IPO: no new shares are issued, the company raises no money, and existing shareholders sell into the market instead. The media repeatedly misstated Coinbase’s valuation by using fully diluted shares instead of shares outstanding, inflating expectations and causing confusion when the stock debuted below the reported headline figure. The perceived insider-dumping narrative was overstated; executives sold only a small portion of exercised options rather than unloading most of their holdings. Coinbase is easy to model because revenue is mostly a function of Bitcoin/crypto prices, user activity, and transaction fees; that makes earnings projections more straightforward than many crypto assets. Coinbase appears cheap relative to peers and to the size of its growth opportunity, especially when compared with banks and crypto-native equities trading at much higher revenue multiples. Traditional banks cannot ignore Coinbase forever because it represents real revenue and profit that would otherwise have gone to incumbents. Coinbase’s long-term moat likely depends on diversifying beyond trading into custody, staking, subscriptions, payments, banking-like services, and partnerships. Token-based business models can align customers and owners, creating stronger evangelism and faster growth than traditional equity alone. The U.S. regulatory environment currently prevents many hybrid loyalty/equity token structures, but Dorman expects legal and accounting frameworks to evolve over time. Institutional buyers, especially advisors and funds previously unable to access crypto directly, are likely to be major buyers of Coinbase equity. In five years, Coinbase may look more like a diversified fintech-bank hybrid than a pure exchange, even if DeFi becomes more important over time.

Data Points: Coinbase employee count: over 1,000 employees - Used to underscore Coinbase as crypto’s largest company and a major public-market event. Coinbase market cap at discussion time: about $66 billion - Referenced when evaluating post-listing price performance. Outstanding shares vs. fully diluted shares: 199 million outstanding; 266 million fully diluted - Jeff says the media incorrectly used fully diluted shares to describe valuation. Pre-listing private/secondary valuation: roughly $50–60 billion - Dorman says the stock was never really trading at a true $100 billion valuation before listing. Q1 Coinbase revenue: $1.8 billion - Cited as evidence of the company’s blowout quarter and strong fundamentals. 2021 revenue estimate: close to $10 billion - Jeff’s forward-looking estimate based on crypto prices and trading volumes. 2020 revenue: about $1 billion - Compared with 2021 to show the scale of growth. Coinbase verified users: 56 million - Mentioned as a public-filing data point from Q1. Monthly transacting users: about 6 million - Used to illustrate active engagement on the platform. Assets in custody: $223 billion - Cited as a major balance-sheet and platform scale indicator. Trading-driven revenue mix: 96% of revenue - Jeff emphasizes how concentrated Coinbase’s revenue is in trading fees. Binance scale estimate: roughly $200–250 billion enterprise value - Used as a comparison for token/equity combined valuation. Comparative market multiple: Coinbase at ~6x revenue versus crypto stocks at 20–25x and crypto exchanges/combined models at 30–50x sales - Jeff uses this to argue Coinbase is cheap. Bank of America/JPMorgan/Goldman coverage timing: expected within months - Jeff predicts top-tier analysts will soon initiate bullish coverage. Potential subscription revenue target: 50% of revenue over time - Brian Armstrong’s stated direction for business mix diversification. Crypto market shock during weekend: Bitcoin fell almost 20% in three hours - Jeff says Coinbase stock should not be treated as a 2x-beta intraday crypto proxy. Balanced user behavior: one-plus product customers have much higher margins - Jeff says Coinbase’s multi-product users are stickier and more profitable. Potential employment comparison: Goldman Sachs ~40,000 employees vs. Coinbase ~1,700 employees - Used to compare efficiency and margin profiles. Retail growth comparison: Robinhood added 9 million crypto traders in Q1 - Shown as evidence that crypto demand is broadening beyond native exchanges.

Pivotal Quotes: "The state of the nation is public." — David: Opening thesis that Coinbase’s listing marks a new era for crypto and the Bankless community. "Until you have legal precedent, it's not illegal, it's just not legal, right?" — Jeff Dorman: Explaining why tokenized equity and loyalty structures remain in regulatory gray areas. "You could see a pass-through token, which is kind of quasi-equity, quasi-utility." — Jeff Dorman: Discussing how future company tokens could blend ownership-like economics with user incentives.

Implications: Coinbase’s debut signals crypto’s entry into mainstream capital markets and may accelerate institutional adoption, analyst coverage, and competitor listings. Longer term, the episode suggests exchanges may evolve into diversified fintech platforms while tokenized incentives and DeFi reshape how companies build loyalty and raise capital.

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