Monetary Matters
Monetary Matters

The Last Mutual Fund Manager Standing | How Eric Crittenden Defied the ETF Boom to Build a $1B Fund

When was the last time you heard about an exciting new mutual fund launch? It’s probably been a while. Despite ETFs, hedge funds, and burgeoning asset classes like private credit taking all the headlines, mutual funds still control over $20 trillion in AUM. So, how does one raise assets in the 2020s

Featured Speakers

Jack Farley HostEric Crittenden Guest

Topics Discussed

Episode Summary

Executive Summary: Eric Crittenden explains how Standpoint Asset Management grew a mutual fund to just over $1B AUM in five years by bundling macro, trend, global equities, and short-term fixed income into one “all-weather” portfolio. The episode argues mutual funds still work for niche, scalable alt strategies, especially when sold directly to independent RIAs who want a true diversifier without ETF trading frictions.

Main Topics: Standpoint’s all-weather mutual fund strategy (Priority: 5/5): Standpoint combines global equities, macro/trend futures, and a fixed income overlay to deliver a smoother, diversified return profile in one mutual fund rather than as a sleeve or portable-alpha add-on. Why mutual funds instead of ETFs (Priority: 5/5): Crittenden argues the mutual fund wrapper fits the strategy better because futures-heavy global macro has limited ETF tax benefits and ETF market-making can widen spreads when underlying markets are closed overseas. Distribution to RIAs and bootstrap growth (Priority: 5/5): The fund was launched with minimal seed capital and grew through targeted outreach to small and medium-sized RIAs, especially independent advisors outside major financial centers. The challenge of selling true diversifiers (Priority: 4/5): He says diversifying strategies are hardest to own when they are out of favor, and advisors often buy them after the damage is done, then redeem at the worst times. Capacity, liquidity, and portfolio construction (Priority: 4/5): Standpoint weights futures by open interest to maximize capacity and found little performance difference versus a more alpha-seeking liquidity approach, supporting scalability without major return sacrifice. Industry evolution and second-mover advantage (Priority: 4/5): Crittenden credits earlier firms like AQR and PIMCO with normalizing liquid alts, and sees Standpoint as a second/third mover benefiting from prior legal and operational groundwork. Current market regime favors diversification (Priority: 4/5): He believes the current environment features low-probability, high-conviction opportunities and that systematic global macro can help capture them when they are socially or politically uncomfortable to hold.

Key Arguments: A mutual fund can be the right wrapper for a futures-heavy global macro strategy because ETF tax benefits are limited and ETF trading can be less reliable when many underlying markets are closed. Bundling diversifiers with equity and bond exposure reduces the behavioral mistake of buying alternatives only after a drawdown, then abandoning them when they lag in bull markets. Small and medium RIAs are a better early distribution channel than large wirehouses because they are more accessible, have fewer political layers, and can make faster decisions. The firm reached scale by direct, targeted outreach rather than brand-name distribution, proving niche alts can still gather meaningful AUM in the 2020s. Open-interest weighting makes the strategy more scalable, and the alpha sacrificed versus a more “capacity-maximizing” design was only modest. Global diversification remains necessary even when U.S. stocks outperform, because long periods of U.S. leadership have historically been followed by underperformance. Systematic rules-based trading is essential because the best trades are often the most uncomfortable ones at the time they are made. The mutual fund structure also helps advisors solve a client problem: providing a true diversifier they can actually hold through bad cycles.

Data Points: Firm AUM: slightly over $1 billion - Standpoint’s assets under management at the time of the interview Launch date: January 1, 2020 - Standpoint launched just before the COVID-19 disruption Seed capital: $4 million - One initial seed investor Founder/firm capital: a few million dollars - Standpoint invested its own money at launch Median account size: $6 million to $8 million - Typical advisor relationship size Largest account size: about $60 million - Largest client relationship mentioned Mapped ownership: 75% to 85% - Share of mutual fund assets that can be traced to who owns/controls them Typical client allocation: 2% to 7% - Most clients hold Standpoint as a smaller sleeve in the alts bucket Fee level: about 1.24% - Approximate fund fee cited as lower than a 2 and 20 hedge fund structure Break-even AUM: about $130 million to $134 million - Approximate firm/fund scale where Standpoint became self-sustaining Time to break even: around 18 to 20 months - How long it took to reach break-even after launch Capacity estimate: about $12 billion - Maximum program capacity before strategy changes would likely be needed Agricultural position-limit pressure: around $4 billion - Estimated level where some market position limits could become a constraint Net alpha vs capacity design difference: about 20 basis points per year - Difference between max-capacity and max-alpha versions of the strategy Universe of futures markets: 75 most liquid futures markets in the world - Core macro exposure set used by the strategy U.S. vs global equities benchmark: market-cap weighted global equities similar to MSCI World - Equity sleeve design ETF alt scale reference: about $800 million - He said the biggest alt ETF is around this size, contrasting with larger mutual fund alt AUM Risk-free rate: about 500 basis points - Current environment prompting renewed interest in alternatives and short-duration income Managed futures success rate: 35% to 40% - He described trend-following as low hit-rate but high payoff when right

Pivotal Quotes: "We think of what we do as all-weather investing." — Eric Crittenden: Explaining Standpoint’s core investment philosophy and product design "I’m trying to get rich slow and stay rich over time." — Eric Crittenden: Describing his preference for diversification, compounding, and long-term wealth preservation "Pioneers get arrows in the face and the settlers come in and just basically build stuff after they've cleared the land." — Eric Crittenden: Why he views Standpoint as a second/third mover benefiting from earlier firms’ work in liquid alts

Implications: The episode suggests niche alternative strategies can still scale in mutual funds if they solve advisor behavior problems, target the right distribution channels, and avoid ETF frictions. It also reinforces that diversification is most valuable when hardest to own.

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About Monetary Matters

Jack Farley interviews the very best financial minds about macro, markets, and monetary matters. Follow Jack on Twitter @JackFarley96.

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