Excess Returns
Excess Returns

The Dangers of Headline Investing

The recent market sell off related to the Coronavirus has many investors worried. And with good reason. When panics like this set in, we all tend to focus on worst case scenarios and want to take action in response. But the process of analyzing headlines and figuring out how they will impact the mar

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Executive Summary: The episode argues that investors should be wary of reacting to sensational headlines, using the coronavirus selloff as the latest example. The hosts explain that successful headline-based investing requires correctly predicting both the event and the market’s reaction—two highly difficult tasks. Instead, they recommend staying diversified, avoiding binary all-in/all-out moves, and using volatility to assess risk tolerance rather than to abandon a long-term plan.

Main Topics: Why headline investing is difficult (Priority: 5/5): The hosts argue that reacting to news requires forecasting both the event itself and how markets will price it, which is exceptionally hard and often leads to worse returns. Coronavirus and market volatility (Priority: 5/5): They use the coronavirus-driven selloff as a live case study of how fear, uncertainty, and incomplete information can tempt investors into poor decisions. Markets often react differently than expected (Priority: 5/5): Examples like the 2016 Trump election show that even when the headline is known, the market’s response can be the opposite of what investors expect. Media incentives and fear amplification (Priority: 4/5): The discussion notes that media outlets benefit from heightened fear and drama, which can influence investors to overreact and seek certainty where none exists. Long-term investing in individual stocks (Priority: 4/5): They emphasize that short-term headlines may affect businesses temporarily, but usually do not determine long-term company value over 3-10 years. Risk tolerance and portfolio discipline (Priority: 4/5): Volatile periods should be used to evaluate whether an investor’s allocation matches their emotional and financial tolerance for drawdowns. Avoiding binary decisions (Priority: 5/5): The hosts warn against going fully in or out of the market; small adjustments are generally safer than drastic moves that can permanently damage returns.

Key Arguments: Headline investing requires getting two forecasts right: the event outcome and the market’s reaction; both are very hard to predict consistently. The coronavirus may be serious, but the hosts do not believe they can judge its market impact better than the market itself. Media coverage can amplify fear because drama increases attention, which can push investors toward emotional decisions. Historical crises often feel market-breaking in real time but later prove less damaging than feared; many post-2009 panic events did not derail the bull market. Even when a negative headline is known in advance, markets can rise if investors anticipate offsetting positives, as in the 2016 Trump election. For long-term investors, temporary shocks usually matter less than the durability of the underlying business. Investors should use drawdowns to reassess diversification and risk tolerance rather than abandon their plan. Small portfolio reductions are preferable to all-or-nothing moves because wrong binary decisions can severely hurt long-term returns.

Data Points: Market decline: about 10% - Referenced as the pullback investors were experiencing during the coronavirus scare. Panic events since 2009 low: 66 - Ed Yardeni’s count of market panic attacks that ultimately did not derail the bull market. Time horizon for company value: 3, 5, 10 years - Used to argue that coronavirus headlines are unlikely to determine long-term value for businesses like Apple. Election year example: 2016 - Trump election cited as a headline the market initially feared but then rallied on after pricing in pro-market policies. Historical reference period: 100 years - Mentioned when discussing the long history of crisis events that seemed market-threatening at the time.

Pivotal Quotes: "you have to get two things right if you're going to invest based on the headlines" — Jack: Core explanation of why headline-driven decisions are so difficult. "we don't think we can be smarter than the market in determining the impact of the coronavirus" — Jack: Summarizes the hosts’ stance on not changing portfolios based on current pandemic headlines. "the worst thing that can happen is that when you're right" — Jack: Illustrates the danger of becoming overconfident after a correct headline-based call.

Implications: Listeners should treat headlines as information, not trading signals. The episode recommends staying disciplined, diversified, and long-term oriented, using volatility to check risk exposure rather than to make drastic portfolio moves.

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Excess Returns is dedicated to making you a better long-term investor and making complex investing topics understandable. Join Jack Forehand, Justin Carbonneau and Matt Zeigler as they sit down with some of the most interesting names in finance to discuss topics like macroeconomics, value investing, factor investing, and more.

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